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Centreville Bank · 19 hours ago

Sr. Marketing Manager - Digital

West Warwick, RI

Full-time

Onsite

Senior Level

Centreville Bank is seeking a Sr. Digital Marketing Manager to collaborate closely with the bank's executive team and stakeholders to create and execute effective marketing strategies. The role focuses on developing and implementing digital marketing initiatives that support the bank’s strategic priorities and enhance brand awareness and customer retention.

BankingCommunitiesFinancial Services

Responsibilities

Develop and implement comprehensive marketing strategies that align with the bank’s objectives

Research and identify audiences and target markets

Manage agencies, external vendors/resources and strategic partners

Develop project timelines/schedules and track delivery, ensuring the successful delivery of marketing deliverables

Communicate marketing strategies and plans to relevant stakeholders

Ensure that our brand value and position are clear, compelling, and consistent across platforms

Provide leadership, guidance, and mentorship to other marketing team members, fostering a collaborative and high-performing culture

Stay up-to-date with industry/market trends, competitor strategies, best practices, and emerging technologies to drive innovation and competitive advantage

Review existing campaigns, tactics, and technologies and make proactive recommendations for improvement

Establish measurement plans that track campaign effectiveness and results. Leverage data and insights to optimize and enhance marketing strategies

Develop marketing materials, content and collateral

Act as a brand ambassador. Effectively represent and evangelize the Centreville Bank brand story at relevant engagements and events

Support the tracking and efficient use of the bank’s Marketing budget

Strategize with leaders across multiple functions, ensuring recommendations are strategically aligned

Serve as the strategic lead on digital marketing initiatives that impact multiple businesses and/or functional areas

Digital Marketing Expertise

Deep experience leading paid digital media across multiple channels (search, paid social, display, programmatic)

Proven ownership of email marketing strategy and implementation, including lifecycle, triggered and promotional communications

Experience managing targeted one-to-one digital communications to customers (leveraging data and segmentation to optimize messaging & creative)

Ability to develop and execute end-to-end digital strategies in alignment with broader brand and campaign goals

Proven experience developing and implementing measurable digital KPIs that align with broader business goals

Ability to analyze and interpret digital performance metrics, analytics and data into actionable plans for ongoing optimizations

Experience building and implementing test and learn strategies to optimize digital marketing efforts

Proven experience selecting, managing and optimizing digital marketing vendor relationships

Experience managing and holding multiple vendors accountable simultaneously, including: Paid Media Agencies, Digital Marketing Firms, Creative partners, Marketing & Technology Partners

Experience coaching and developing team members with less experience

Strong cross-functional collaboration skills with the ability to interpret high-level business/stakeholder needs into clear

Qualification

Digital Marketing ExpertisePaid Digital Media ManagementEmail Marketing StrategyPerformance MeasurementVendor ManagementData AnalysisLeadershipCollaboration Skills

Required

Develop and implement comprehensive marketing strategies that align with the bank's objectives