The Motley Fool · 12 hours ago
Retention Marketing Manager
The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Retention Marketing Manager to build and optimize multi-channel retention campaigns and onboarding experiences that enhance member engagement and renewal rates.
ConsultingFinancial ServicesMarketingNewsPublishing
Responsibilities
Build and launch campaigns across Sanity, Braze, Chameleon, Segment, Stripe, and Convert—from onboarding flows to renewal campaigns to win-back sequences
Develop and execute retention experiments end-to-end: hypothesis, setup, execution, analysis, and iteration across email, onsite, and retention touchpoints
Optimize critical moments in the subscription lifecycle—accelerating time-to-value, turning churn moments into saves, and maximizing renewal rates across 5 product tiers and add-ons
Deploy data-driven segmentation based on deep understanding of member behavior and lifecycle stage
Qualification
Required
Proven experience with direct-response or performance marketing campaigns
Hands-on work with customer engagement platforms (Braze/Stripe/Chameleon experience a plus)
Proficiency in HTML and CSS—comfortable building or editing landing pages
Experience with content management systems, project management tools (Jira), and CDPs (Segment a plus)
Track record running structured experiments and using data to drive decisions
Strong organizational skills, attention to detail, and written/verbal communication
Experience with subscription business models (publishing or financial services preferred)
You're an investor who follows the markets and seeks out investing information
You're a natural optimizer with eagle-eyed attention to detail—you catch errors before they go live and juggle multiple campaigns without dropping a ball
You thrive in fast-moving environments, prioritize ruthlessly, and kill your own ideas when data points elsewhere
You're self-motivated, results-oriented, and bring a 'get-it-done,' team-first attitude—ego checked at the door
You have a passion for sales and direct response marketing and want to be involved in generating revenue for the business. You want to learn about what gets our members excited to purchase and renew
Company
The Motley Fool
The Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances, and newsletters.
Funding
Current Stage
Growth StageTotal Funding
$25.7M2009-11-01Private Equity· $25M
2000-07-27Seed· $0.7M
Recent News
The Motley Fool
2026-01-16
2025-12-19
The Motley Fool
2025-12-12
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