Direct Response Marketing Copywriter jobs in United States
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The Motley Fool · 5 hours ago

Direct Response Marketing Copywriter

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$110K/yr - $140K/yr

The Motley Fool is a purpose-driven financial services company focused on helping people make better investment decisions. The Direct Response Marketing Copywriter will develop and execute retention campaigns to engage members and drive renewals, utilizing persuasive writing and data analysis to enhance marketing strategies.

ConsultingFinancial ServicesMarketingNewsPublishing
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Work & Life Balance

Responsibilities

Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement
Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation
Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs
Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls
Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution
Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging
Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response
Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies
Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies

Qualification

Direct response marketingPersuasive writingCampaign executionData analysisA/B testingCuriosityEmpathyAI tools proficiencyTeam collaboration

Required

Strong persuasive writing ability and direct response marketing instincts as evidenced by email campaigns, long-form sales letters, renewal/retention campaigns, or other direct response marketing work
Campaign execution experience with the ability to take marketing concepts from strategy through launch
Comfort with research and testing: The best retention strategies aren't guessed at—they're discovered through digging into member data, testing hypotheses, and continuously iterating based on what works

Company

The Motley Fool

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The Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances, and newsletters.
dateFounded in 1993
location
Alexandria, Virginia, USA
people-size201-500 employees
web-link
http://fool.com

Funding

Current Stage
Growth Stage
Total Funding
$25.7M
2009-11-01Private Equity· $25M
2000-07-27Seed· $0.7M

Leadership Team

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Tom Gardner
CEO
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David Gardner
Co-Founder, Co-Chairman, Chief Rule Breaker
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