The Motley Fool · 2 days ago
Direct Response Marketer
United States
Full-time
Remote
Mid Level
$110K/yr - $140K/yrThe Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. They are seeking a Direct Response Marketer to develop and execute high-performing retention campaigns that keep members engaged and renewing. The role involves creating messaging strategies, analyzing performance metrics, and continuously improving campaign effectiveness.
ConsultingFinancial ServicesMarketingNewsPublishing
Responsibilities
Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement
Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation
Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs
Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls
Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution
Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging
Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response
Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies
Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies
Qualification
Required
Developing and executing multichannel retention campaigns (especially email) that drive renewals and member engagement
Creating strategic campaign concepts for renewals marketing; working cross-functionally with renewals, investing, and product teams on strategy and implementation
Owning the creative execution of campaigns, including writing both short-form (~300 words) and long-form (~5,000 words) direct response messaging to suit different audience segments and campaign needs
Partnering with team members on A/B tests to continuously improve campaign performance and beat existing controls
Generating fresh marketing concepts regularly (new angles, new formats, new hooks) and bringing them to life with minimal handholding, from strategy through launch-ready execution
Proactively identifying opportunities throughout the member journey (emails, landing pages, in-product messaging, etc.) and taking action to improve renewal rates and member experience with compelling messaging
Analyzing customer data, performance metrics, and member feedback to tailor campaign strategies for optimal impact and response
Using performance learnings and feedback loops to refine current campaigns and inform future marketing strategies
Staying current on trends in financial publishing, direct response marketing, investor psychology, and market dynamics to continually improve retention strategies
Strong persuasive writing ability and direct response marketing instincts as evidenced by email campaigns, long-form sales letters, renewal/retention campaigns, or other direct response marketing work
Campaign execution experience with the ability to take marketing concepts from strategy through launch
Comfort with research and testing: The best retention strategies aren't guessed at—they're discovered through digging into member data, testing hypotheses, and continuously iterating based on what works
Preferred
You're highly performance-focused: you love winning, you're motivated by results, and you're persistent about improving what's not working
You're data fluent: you can interpret performance signals, design tests, and use learnings to sharpen your next round of campaigns
You're naturally curious: you research and strategize around topics you previously knew little about, digging in to find the best marketing approaches rather than waiting for them to magically appear
You love financial markets: your job is to turn everyday news and investment insights into compelling marketing campaigns that inspire people to stay engaged and keep investing
You're an investor: you invest in individual stocks, follow the markets, and seek out information or solutions (like ones we offer at The Motley Fool) to validate your investing ideas
You're empathetic: to inspire someone to renew, you need to understand what they're experiencing, what they value, and what motivates them to keep going
You're comfortable with AI tools to accelerate and enhance your marketing execution
You proactively find opportunities rather than waiting for someone to point them out
You enjoy working as part of a team and collaborating with fellow marketers and cross-functional partners
Company
The Motley Fool
The Motley Fool is a multimedia financial services company providing websites, books, newspaper columns, TV appearances, and newsletters.
Founded in 1993
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25.7M2009-11-01Private Equity· $25M
2000-07-27Seed· $0.7M
Leadership Team
Tom Gardner
CEO
David Gardner
Co-Founder, Co-Chairman, Chief Rule Breaker
Recent News
The Motley Fool
2026-01-16
2025-12-19
The Motley Fool
2025-12-12
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