G2 · 1 day ago
Marketing Operations Manager
United States
Full-time
Remote
Senior Level
$125K/yr - $165K/yr
5+ years expG2 is the world's largest and most trusted software marketplace, helping businesses make informed software decisions. The Marketing Operations Manager will be responsible for measuring and providing insights across the marketing funnel, partnering with various teams to enhance reporting and drive data-informed decisions.
B2BBusiness IntelligenceConsumer ReviewsEnterprise SoftwareMarketing AutomationMarketplaceSoftware
Responsibilities
Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance
Iterate with key stakeholders to build, improve, and maintain dashboards that accurately show performance to core KPIs
Regular analysis of Marketing funnel data broken down by Region, Territory, Campaign, Channel, to help the Marketing team with key decisions on spend and types of campaigns that will drive the most value
Own models for cost per metrics and provide recommendations for channel spend allocation
Own both program level and aggregate forecasting models
Partner with marketing teams to plan quarters ahead on campaigns and outcomes to provide visibility into coverage to plan
Run planning cycles that break pipeline targets down to the MQA Volume, Channel, Campaign view for each segment/region
Fulfill ad-hoc reporting requests for the global marketing organization and identify opportunities for improved reporting
Own projects and deep analysis for questioning the status quo and provide recommendations based on insights
Qualification
Required
5+ years of experience working in marketing operations at a B2B SaaS company
3+ years of experience B2B Marketing, Data Analysis, and Insights presentation building and delivery to stakeholders
Experience working within data visualisation, CRM, and other business intelligence tools (e.g. Looker, Salesforce)
Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)
Proficient with SQL and have the ability to identify and fix code in collaboration with data analytics teammates
Proactive self-starter and ability to work independently in a dynamic environment
Strong communication and organizational skills and experience presenting to senior leadership teams
Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work
Preferred
Experience with Sales & Marketing tools such as Salesforce and Marketo and understand how the data flows between
Experience in other areas of marketing/operations
Company
G2 operates a software marketplace for business organizations to research, buy, and manage their software and services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$257.57MKey Investors
IVPAccelPritzker Group Venture Capital
2021-06-22Series D· $157M
2018-10-11Series C· $55M
2017-05-23Series B· $30M
Leadership Team
Godard Abel
Co-founder & CEO
Tim Handorf
Co-Founder - Head of G2 Labs
Recent News
2026-01-16
Accel
2025-12-10
Company data provided by crunchbase