White Bay · 2 days ago
Growth Marketing Lead | Retail Media | Bellevue-based | $110-130k USD + Bonus
Bellevue, WA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $130K/yr
4+ years expWhite Bay is a high-growth technology organization that operates at the intersection of advanced software, data, and digital commerce. They are seeking a Growth Marketing Team Lead who will own and scale inbound growth efforts across multiple digital channels, acting as both strategist and operator while leading a high-impact team.
ConsultingRecruiting
Hiring Manager
Sinéad Buckley
Responsibilities
Own inbound growth strategy, translating revenue goals into channel plans, budgets, and priorities
Define and execute the roadmap across paid, organic, website, content, PR, and account-based initiatives
Establish KPIs, operating rhythms, and performance benchmarks
Lead, mentor, and develop a lean growth and content team
Manage external partners across paid media, SEO, PR, and content
Oversee demand generation and ABM programs aligned to buyer journeys
Own website performance, CRO initiatives, and experimentation
Guide long-form content, thought leadership, and sponsorship strategy
Report on performance, attribution, pipeline impact, and ROI
Qualification
Required
4–8+ years of B2B SaaS marketing experience in growth or demand-focused roles
Proven ownership of inbound pipeline and revenue outcomes
Experience leading teams and managing agencies or contractors
Strong expertise across paid media, organic growth, ABM, and website optimization
Solid experience with Amazon Ads, DSP's, AMC, Hubspot, and GA4
Advanced analytical skills with modern marketing and analytics platforms
Ability to operate strategically while remaining execution-focused
Experience with SEO, long-form content, and AI-assisted workflows
Benefits
Bonus
Company
White Bay
White Bay is a technology recruitment and advisory company.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase