Pfizer · 13 hours ago
Senior Manager, GTM & Campaigns, PfizerForAll
United States - New York - New York City
Full-time
Hybrid
Mid, Senior Level
$124K/yr - $201K/yr
6+ years expPfizer is a leading pharmaceutical company, and they are seeking a Senior Manager for their GTM & Campaigns team within the PfizerForAll platform. This role is essential for shaping and executing go-to-market strategies and promotional plans, ensuring effective delivery of Pfizer branded experiences and achieving key performance indicators.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
Implement the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels
Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go-to-market plan
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem
Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI
Manage day-to-day executional activities, including review committee, campaign execution, content development, and coordination with partners and project management
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs
Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences
Qualification
Required
Bachelor's degree required; advanced degree (MBA, Master's) preferred
6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership
Proven ability to develop and execute integrated marketing strategies in complex organizations
Strong strategic thinking and analytical skills; ability to translate insights into actionable plans
Experience briefing, developing and launching best-in-class creative concepts
Experience working with marketing data, from market research to industry insights, and an analytical mindset
Familiarity with paid, earned, owned and internal media communications channels and activations
Experience influencing senior stakeholders and managing cross-functional collaboration
Familiarity with digital ecosystems, omnichannel marketing, and performance measurement
Excellent communication skills and executive presence
Financial acumen and ability to manage budgets effectively
Agility and adaptability in dynamic business environments
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Preferred
Industry experience in pharma, healthcare/digital health, or CPG preferred
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-23
2026-01-23
2026-01-23
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