Spartina 449 · 1 hour ago
Social Media Marketing & Digital Content Manager- On-Site in Bluffton, SC
Bluffton, SC
Full-time
Onsite
Mid Level
3+ years expSpartina 449 is a brand focused on retail, and they are seeking a Social Media Marketing & Digital Content Manager to shape and execute their digital voice across social platforms. The role involves strategic planning, content creation, community management, and performance analysis to drive brand awareness and engagement.
E-CommerceFashionRetail
Hiring Manager
Christy Sheets
Responsibilities
Develop and execute a comprehensive social media strategy aligned with brand, marketing, and business goals
Manage daily posting across platforms including Instagram, Facebook, TikTok, Pinterest, and others as relevant
Own the social content calendar, ensuring timely, seasonal, and campaign-driven storytelling
Stay ahead of social trends, platform updates, and best practices to keep content fresh and relevant
Create high-quality, on-brand digital content including photos, short-form videos, reels, stories, graphics, and captions
Capture and edit content in-house and on location (stores, events, shoots, behind-the-scenes, etc.)
Collaborate with creative, merchandising, retail, and e-commerce teams to align messaging and visuals
Maintain brand voice, aesthetic, and tone across all platforms
Actively engage with our audience by responding to comments, messages, and tagged content in a timely and brand-appropriate manner
Foster community relationships with customers, brand advocates, and influencers
Monitor sentiment and feedback to identify opportunities, trends, or potential issues
Support and execute product launches, promotions, store openings, events, and brand campaigns across digital channels
Support Affiliate, Influencer, and Paid Social Marketing Agency as needed
Track and analyze social performance metrics including engagement, reach, growth, and conversions
Prepare regular performance reports with insights and recommendations
Use data to refine content strategy and improve results over time
Qualification
Required
3–5 years of experience in social media marketing and digital content creation (retail, lifestyle, or fashion brand preferred)
Strong understanding of major social platforms, trends, and algorithms
Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar)
Experience with social media scheduling and analytics tools
Excellent writing skills with a strong grasp of brand voice and storytelling
Ability to manage multiple projects, deadlines, and campaigns simultaneously
Company
Spartina 449
Spartina 449 is a line of colorful scarves, jewelry, handbags and accessories inspired by Daufuskie Island.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kay Stanley
Chief Executive Officer and Company Founder
Kevin Nisbet
Chief Financial Officer
Company data provided by crunchbase