Mixbook · 1 day ago
Senior App Growth Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expMixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories. They are seeking a Senior App Growth Marketing Manager to own and scale their mobile app growth strategy, focusing on app acquisition, App Store optimization, and performance analysis.
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Responsibilities
Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance
Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures
Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns
Lead the creative testing strategy and translate performance insights into creative direction
Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion
Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities
Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches
Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion
Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences
Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent
Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity
Use a data-first approach to analyze performance drivers and translate insights into action
Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps
Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives
Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel
Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings
Serve as the app growth subject-matter expert and point of accountability across the organization
Qualification
Required
7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS
Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR)
Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation
Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization
Experience owning App Store Product Pages, Custom Product Pages, and In-App Events
Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making
Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams
Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy
Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations
Company
Mixbook
Mixbook is a design platform that provides consumers unrivaled creative freedom to design and share one-of-a-kind stories.
51-200 employees
H1B Sponsorship
Mixbook has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
Funding
Current Stage
Growth StageTotal Funding
$22.5MKey Investors
Level Equity ManagementSteamboat VenturesLongworth Venture Partners
2011-08-01Series B· $10M
2010-02-05Series B· $2.5M
2009-01-28Series Unknown· $4M
Leadership Team
Andrew Laffoon
CEO and Co-Founder
D.J. Charles
CTO
Recent News
Business Insider
2025-09-30
Business Insider
2025-09-24
Company data provided by crunchbase