Moore · 7 hours ago
Digital Specialist
Lincoln, MA
Full-time
Hybrid
Entry, Mid Level
2+ years expMoore is a data-driven constituent experience management company that specializes in integrated supporter experiences. The Digital Specialist will collaborate with team members to execute digital advertising strategies, manage campaigns, and optimize performance across various digital channels.
AdvertisingInformation ServicesMarketingPrintingService Industry
Responsibilities
Set up, track, optimize, and manage digital advertising, email, and SMS campaigns for multiple clients across multiple platforms, leveraging Google Analytics, Data Studio, Google Tag Manager, and various attribution, CRM, and data visualization tools
Analyze campaign performance using individual ad platform analytics, email and SMS performance metrics, Google Analytics, and attribution tools to measure effectiveness and inform optimization efforts
Assist in the creation of strategic plans and recommendations, automation opportunities, and ongoing testing and optimization initiatives
Recommend landing pages, conversion elements, and calls-to-action to improve engagement and conversion rates
Research and select pertinent keywords, bid strategies, create text ad copy, and determine optimal landing pages for search campaigns, while also supporting email subject lines, message copy, and send-time optimization
Ensure performance best practices are followed for social and display creative, including static and rich banner ads, as well as email and SMS templates, creative formats, and landing pages
Manage ad budgets, targeting, email and SMS audience segmentation, A/B testing of ad and message creative, and tracking and optimization toward conversion goals identified by the Digital Advertising Manager
Regularly review clients’ existing paid digital media, email, and SMS campaigns to identify and resolve potential issues, and recommend immediate and long-term strategic improvements
Make recommendations for new campaigns and opportunities to expand lifecycle marketing efforts, including scaling email and SMS programs and integrating them with paid media initiatives
Stay informed of industry trends and best practices across paid media, email marketing, and SMS, and apply learnings to client accounts
Qualification
Required
A Bachelor's degree in Marketing, Communications or related field
Minimum of 2-3 years' digital marketing experience
Experience giving ad creative direction, copywriting, and executing ad campaigns across multiple platforms (incl. FB/IG, paid search, display)
Experience with search marketing applications, tools, web analytics and bid management software. Google Analytics and Google Tag Manager experience preferred
Experience running ad campaigns of varying budgets -- managing spend rates, bidding, and overall budgets across platforms
Experience at a small-medium sized agency and comfort with changing processes while scaling
Understanding of PPC & SEM (including Google, Google Grants and Bing), display/programmatic and social advertising with a track record of delivering success through these techniques
Email & SMS Campaign Management: Ability to execute, and optimize email and SMS campaigns, including promotional, transactional, and lifecycle messaging across multiple platforms
Audience Segmentation & Personalization: Strong understanding of list management, segmentation, personalization, and dynamic content to improve engagement and conversion rates
Compliance & Best Practices: Knowledge of email and SMS regulations and best practices (e.g., CAN-SPAM, TCPA, GDPR), including consent management, deliverability standards, and message frequency controls
Strong Excel skills
Excellent verbal, written, and presentation skills
Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment
Strong analytical skills and ability to draw conclusions and suggest strategies based on data
Problem Solving - Identifies and resolves problems in a timely manner; Independently seeks out solutions
Attention to Detail & Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness; Monitors own work to ensure quality
Empathy and Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others
Dependability - Takes responsibility for own actions; Keeps commitments; Completes tasks on time or notifies appropriate person with an alternate plan
Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Asks for and offers help when needed
Preferred
Experience with Google Analytics and Google Tag Manager
Benefits
Comprehensive healthcare
Paid holidays
Generous paid time off
Company
Moore
Moore is a constituent experience company that integrates the donor experience across all platforms, channels, and devices.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Gretchen Littlefield
CEO at Moore
Todd Saypoff
Chief Financial Officer
Recent News
2025-12-19
Company data provided by crunchbase