PepsiCo · 1 day ago
Brand Strategy Director
New York, United States
Full-time
Onsite
Director/Executive
$132K/yr - $262K/yr
10+ years expPepsiCo is a global leader in the food and beverage industry, and they are seeking a Brand Strategy Director to shape the strategic foundations behind their brands. This senior role focuses on developing brand strategies and partnering with marketing leadership to ensure clarity and alignment in brand positioning and execution.
Brand MarketingFast-Moving Consumer GoodsFood and BeverageManufacturing
Hiring Manager
Stephanie Santa Olalla Estrada
Responsibilities
Partner with marketing and brand leads to develop brand strategies: purpose, positioning, value propositions, portfolio architecture, long-term vision
Translate brand strategy into design briefs and creative direction; build frameworks and springboards that unlock better work
Drive cultural, consumer, and category research; run brand audits and competitive analyses; turn insights into strategic recommendations
Create scalable tools and methodologies; lead brand workshops; build strategic muscle across Marketing and Design teams
Advise Design and Marketing leadership; provide thought leadership, navigate complexity; drive alignment; shape brand identity systems and design principles
Qualification
Required
10+ years of experience in brand strategy roles (brand agencies, advertising agencies or brand strategy roles within consulting firms)
Proven experience operating at the intersection of brand, business, insight, and execution
Strong track record shaping brand strategies, positioning platforms, and portfolio thinking
Deep understanding of brand building and translating business ambition into clear strategic direction
Demonstrated ability to influence senior stakeholders and align cross-functional teams
Exceptional storytelling skills, with the ability to turn complex information into clear, compelling, and actionable strategy
Entrepreneurial mindset with comfort creating structure where none exists
Ability to thrive in fast-moving, ambiguous, matrixed environments
Willing to travel up to 10%
Benefits
Bonus based on performance and eligibility target payout is 25% of annual salary paid out annually and an additional target payout of 10% of annual salary is paid out over 3 years following the end of the performance period.
Long term incentive equity may be awarded based on eligibility and performance.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Company
PepsiCo
PepsiCo is a food and beverage company.
10001+ employees
H1B Sponsorship
PepsiCo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (52)
2023 (62)
2022 (61)
2021 (49)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Elliott Management Corp.National Safety Council
2025-09-02Post Ipo Equity· $4B
2024-06-13Grant· $0.02M
2017-12-20IPO
Leadership Team
Alex Carreteiro
CEO PepsiCo Brazil & South Cone (Chile, Arg, Uru, Par) Foods
Mohamed Shelbaya
CEO PepsiCo Middle East & Africa
Recent News
2026-01-24
2026-01-24
Company data provided by crunchbase