The Trade Desk · 20 hours ago
Business Strategy and Activation Director
New York
Full-time
Onsite
Director/Executive
$137K/yr - $252K/yr
8+ years expThe Trade Desk is a global technology company focused on creating a better internet through intelligent advertising. They are seeking a Director of Business Strategy and Activation to lead operational excellence and partner with sales leadership, driving strategic initiatives and uncovering insights to support growth targets.
AdvertisingDigital MediaInformation TechnologyInternetMobileNative AdvertisingSocialSoftwareVideo Advertising
Responsibilities
Serve as the strategic operations lead for the Global Advertiser/Agency client services team, supporting execution, driving consistency, and unlocking team productivity through influence and results
Collaborate closely with cross-functional stakeholders—Marketing, Sales Strategy, Training, Product, Finance, and Legal—to align efforts and ensure seamless execution of Agency-focused initiatives
Partner with the Business Intelligence team to uncover trends, seasonality, and performance patterns – translating insights into actionable recommendations that guide leadership decision-making
Ensure data integrity and accuracy for forecasting and pipeline management, supporting broader data hygiene efforts and enabling insight-driven decisions
Proactively support Business Development and Client Service leaders by anticipating business needs and independently advancing initiatives aligned with key NAMER commercial priorities
Develop and implement best practices across the Agency team that align with company goals, ensuring consistent execution across NAMER
Manage multiple interconnected initiatives in a complex, matrixed environment, ensuring projects are delivered on time and meet strategic objectives
Lead change management efforts related to systems, processes, and organizational design – taking a customer first approach and driving adoption of new ways of working
Represent the needs of the NAMER Agency commercial team in the design and development of processes and tooling – ensuring their perspective is reflected in regional initiatives and embedded in scalable solutions
Qualification
Required
8+ years of experience in Sales Operations, Strategy, or Business Operations, ideally within a high-growth, data-driven, or technology-forward organization
Strong technical and operational aptitude with the ability to manage complex projects and processes
Experience of Microsoft Office Suite required (proficient in Excel required)
Passion for understanding and adapting to local cultures and work practices
Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
Highly organized, with the ability to prioritize and manage multiple tasks simultaneously in a fast-paced environment
Ability to influence stakeholders and senior leadership through results-driven actions rather than formal authority
Proven ability to build strong relationships with VP-level leaders and above, and drive consensus with multiple stakeholders across complex issues
Analytical mindset with experience in creating strategic plans, setting success metrics/goals, and adapting them based on performance
A proactive, self-starter attitude with a willingness to learn and take on new challenges
Preferred
Experience in programmatic advertising or digital media is a plus
Consulting or Banking industry experience is a plus
Benefits
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan
The Trade Desk also offers a competitive benefits package.
Company
The Trade Desk
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
1001-5000 employees
H1B Sponsorship
The Trade Desk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (49)
2023 (38)
2022 (39)
2021 (31)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$257.5MKey Investors
Wellington ManagementBridge BankHermes Growth Partners
2021-07-08Post Ipo Equity
2016-09-21IPO
2016-05-09Debt Financing· $125M
Leadership Team
Jeff Green
CEO
Mitch Waters
Senior Vice President of Client Service APAC
Recent News
The Motley Fool
2026-01-23
Sports Business Journal
2026-01-22
2026-01-22
Company data provided by crunchbase