Cliffedge Marketing · 1 day ago
Inbound & Demand Strategist
Greater St. Louis
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $80K/yr
2+ years expCliffedge Marketing is looking for a full-time strategist to support their new joint venture, Fylershaw, a video marketing studio. The role focuses on designing, operationalizing, and scaling inbound marketing strategies while also supporting select client engagements.
AdvertisingBrand Marketing
Responsibilities
Oversee Fylershaw’s inbound marketing and pipeline
Make sure strategy turns into real content, campaigns, and follow-up
Keep leads and pipeline organized and moving forward
Apply the same inbound approach to select client work
Measure what works and optimize over time
Designing and running Fylershaw’s inbound content and demand strategy
Translating strategy into clear content, promotion, and campaign plans
Coordinating with internal and partner teams to ensure content is executed and published
Managing inbound promotion across organic and paid channels
Owning Hubspot workflows, tracking, and overall pipeline management
Organizing and managing lead flow including follow up and nurture sequences
Using data to identify what’s working, what’s not, and what to test next
Leading discovery workshops with potential clients and developing months-long Intersection Playbooks to support their goals
Applying inbound and demand best practices to client engagements
Providing strategic guidance to creative and execution teams
Helping clients and internal teams move from strategy to execution without stalls
Analyzing performance data and translating insights into action
Qualification
Required
At least two years of experience in a strategic marketing role
Experience running demand generation campaigns and working in marketing CRMs
Knowledge of how to develop full-scale marketing programs using digital channels
Openness to testing new tools (including AI) to improve performance
Confidence collaborating with C-level executives to understand the business, develop strategy, solve problems and show results
Tenacity and ability to have tough conversations with clients and teammates
Excellent communication and organizational skills to keep clients on track
Strong multitasking skills and the ability to evaluate priorities with attention to detail
A self-starting attitude — comfortable figuring things out and experimenting with AI-driven approaches
Analytical thinking and comfort working with data from platforms like HubSpot, Salesforce and Google Analytics
Empathy and clarity when working with both clients and internal teams
Company
Cliffedge Marketing
Cliffedge Marketing is a marketing agency that provides Marketing and Promotions for CPG and Retail Brands.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Ryan Cliffe
Managing Partner
Company data provided by crunchbase