WalkMe · 6 hours ago
Director, Strategic Field Marketing - SAP
New York, NY
Full-time
Hybrid
Director/Executive
$190K/yr - $225K/yr
8+ years expWalkMe, an SAP company, pioneered the Digital Adoption Platform to enable business leaders to harness technology in today's complex digital landscape. They are seeking a Director, Strategic Field Marketing – SAP to define and scale WalkMe’s SAP-aligned GTM marketing portfolio, focusing on strategic events and regional marketing initiatives in collaboration with Sales and Partner teams.
AnalyticsE-LearningGuidesPredictive AnalyticsProduct DesignProduct ManagementProductivity ToolsSoftware
Responsibilities
Define and own end-to-end strategy and execution for WalkMe’s highest-impact SAP-aligned events, including flagship SAP conferences, executive programs, and partner activations
Partner with SAP global and regional marketing leaders to align objectives, messaging, and execution models
Design executive-ready experiences that support strategic account engagement, pipeline acceleration, and long-term partnership value
Define and track success beyond attendance — including pipeline influence, deal progression, velocity, account impact, and partner outcomes, using results to shape future investment decisions
Lead SAP-aligned regional field marketing initiatives, ensuring global priorities translate into effective local execution
Oversee SAP-related campaign execution across events, ABM, digital, partner, and customer marketing motions
Collaborate closely with Sales, Partner, and Customer Success leaders to align marketing investment to pipeline needs
Monitor performance and dynamically adjust plans based on funnel health, regional priorities, and SAP GTM shifts
Design, establish, and evolve SAP field marketing standards and playbooks that can be reused across regions and teams
Ensure standards scale beyond the immediate team with minimal oversight, driving consistent adoption and impact
Develop exec-ready narratives that frame problems, options, recommendations, and business impact
Influence and shape decisions across Field Marketing, Partner Marketing, Sales, Customer Success, and SAP stakeholders without escalation
Lead cross-functional reviews and planning forums with strong executive presence
Collaborate with Programs and Product Marketing teams to align business planning with integrated impact and outcomes
Qualification
Required
+ 8–10+ years of B2B marketing experience, with deep experience in field marketing, partner marketing, or strategic GTM roles in enterprise or SaaS environments
Proven ownership of complex, high-visibility marketing portfolios with measurable business impact
Demonstrated ability to operate in ambiguity, define structure, and build scalable playbooks
Strong strategic and analytical acumen — able to lead scenario planning, build and defend business cases with Finance and executive leadership
Experience influencing cross-functional stakeholders without formal authority
Exceptional written and verbal communication skills, including executive-level storytelling and presence
Willingness to travel up to 25%, aligned to SAP events and regional business needs
Preferred
Experience working with or alongside SAP or a large enterprise ecosystem partner strongly preferred
Familiarity with Salesforce, marketing automation, ABM platforms, event tools (e.g., Bizzabo), and analytics
Benefits
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Company
WalkMe
WalkMe's AI-powered digital adoption platform guides organizations through workflows, eliminating friction to maximize software ROI.
1001-5000 employees
H1B Sponsorship
WalkMe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Vitruvian PartnersEDBIInsight Partners
2024-06-04Acquired
2021-06-16IPO
2019-12-09Series G· $90M
Leadership Team
Dan Adika
CEO & Co-Founder
Rephael Sweary
President and Co-founder
Recent News
2026-01-20
Company data provided by crunchbase