Ladders · 2 days ago
VP, Growth Marketing
Ladders is seeking a VP Growth Marketing to join a leader in the Enterprise Technology space. In this role, you will craft messaging and campaigns that build demand and accelerate growth while partnering cross-functionally to optimize performance.
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Responsibilities
Architect and manage the growth marketing strategy that integrates various marketing efforts
Lead demand generation initiatives to build and scale predictable pipelines
Oversee performance marketing across major channels, optimizing for efficiency and results
Formulate and execute SEO strategies to drive organic growth and inbound demos
Develop ABM and outbound marketing programs targeting high-value accounts
Manage event strategies, ensuring ROI and effective lead follow-ups
Analyze marketing metrics and provide insights to enhance strategy and performance
Qualification
Required
5-7 years of experience in SaaS growth marketing, with proficiency in both sales-led and product-led approaches
Strong background in demand generation, capable of influencing pipeline and revenue outcomes
Expertise in performance marketing channels: paid search, social media, SEO, and ABM
Analytically minded, skilled in using dashboards and attribution models to drive decision making
Proven ability to collaborate effectively across various functions, including Product Marketing, Sales, and Branding
Excellent communication skills with a talent for simplifying complex ideas
Resourceful with a focus on optimization and system-building
Benefits
Competitive benefits package, including professional development and training resources
Flexible PTO policy for a better work-life balance
Remote-first culture encouraging work from anywhere, with regional hubs in major cities
Company
Ladders
Ladders is the home for $100K+ careers
Funding
Current Stage
Growth StageTotal Funding
$7.25MKey Investors
Matrix
2004-11-08Series A· $7.25M
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