Florida Blue · 8 hours ago
GoTo Market - Business Project Manager
Jacksonville, FL
Full-time
Onsite
Mid, Senior Level
$84K/yr - $137K/yr
6+ years expFlorida Blue is focused on improving healthcare and serving their members and communities. The Business Project Manager will lead go-to-market initiatives, manage projects, and support sales and segment goals through effective collaboration and communication with various stakeholders.
ConsultingHealth CareInsurance
Responsibilities
Demonstrate in-depth knowledge of Florida Blue group segments, platforms offerings and differentiators for fully insured and self-insured health business, internal and external audience behavior, Florida health insurance market, competitor insights, internal capabilities and processes and external channels, to effectively execute Group go-to-market projects/launches
Responsible for leading work teams consisting of group segment team members and business partners (Marketing, Communications, Sales, Actuarial, Legal, Compliance, Service, Pharmacy, Network, Care, Finance, IT, Product Design, Product Management, WebTPA) to ensure sales and segment priorities are championed and delivered throughout the project/launch life-cycle
Manages go-to-market projects through Initiating, Planning, Executing, Monitoring and Controlling, and Closing project phases as applicable to the project, utilizing defined project management standards
Closely tracking timelines and communicating to leadership any potential barriers to meeting target dates
Manage process of collateral production for new and reviewed items and ensure Sales Toolkits are up to date and accurate
Providing status reports to leadership on time and with high quality and completeness
Ensuring go-to-market, sales and segment requirements are clearly communicated and documented in project requirement and design documentation, and that the requirements are well understood and agreed to by segment, sales and business partners
Monitoring Planning, Build, Design, Test, and Implementation to ensure requirements are delivered as designed, and escalating any risks to leadership
Identifying risks to timelines, quality, or cost and escalating to leadership as appropriate
Maintaining issue logs and ensuring all issues identified are resolved to go-to-market standards
Reviewing planning, requirements, design, and testing documentation for adherence to segment goals and objectives
Participating in user and usability testing to facilitate optimal end user experience that reduces admin costs
Supports implementation activities to ensure sales and segment goals are achieved
Resolves issues to effectively achieve business objectives within time, quality, cost and compliance requirements
Provides support throughout the project life-cycle for new or ongoing go-to-market initiatives
Develops processes and performance metrics to assess and report out on project outcomes
Supports the design and development of go-to-market plans to support complex tools, systems, processes, programs, health benefit plans, etc. that directly impact meeting segment objectives
Develop and maintain cross functional business partner relationships to develop, implement and support effective operational readiness and go to market plans
Maintains and develops in-depth knowledge of Group Segments including requirements, tools, channels, programs, products, etc
Maintains and develops a working knowledge of applicable State and Federal health rules relevant to serving the Group market
Leads, supports or participates in the development and execution of sales training and communications for internal and external audiences
Identifies gaps and opportunities leveraging current knowledge to support evolving group go-to-market needs
Qualification
Required
6+ years related work experience
Experience in project management, business analysis, or team management with a minimum of 3 years' experience leading projects
Related Bachelor's degree or additional related equivalent work experience
Comprehensive knowledge of BCBSF policies, procedures and practices
Broad understanding of BCBSF group sales, enrollment, implementation and onboarding processes and systems (e.g. SellPoint, Agent Point, Sales Resource Center) with web experience
Knowledge of Internet and / or web development processes and protocol
Business acumen in project management with the ability to adapt to changing priorities
Ability to explain complex and technical concepts in a clear and concise manner to audiences with diverse knowledge base
Demonstrated negotiation skills, persuading and / or influencing others to change their opinion and / or direction when it is in the best interest of meeting goals
Demonstrated ability to identify, address and resolve complex business issues
PC skills MS Suite, SharePoint, Workfront
Experience setting clear, actionable objectives and tactical plans for result attainment
Proven ability to build relationships within the business area, across the organization, and external to BCBSF
Demonstrated ability to professionally interface with individuals at various levels of the organization, including Directors and Vice Presidents
Basic management practices to include budget, performance management, planning and coaching
Knowledge of Project Management Institute (PMI) standards (PMBOK) Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) certification
Benefits
Medical, dental, vision, life and global travel health insurance
Income protection benefits: life insurance, short- and long-term disability programs
Leave programs to support personal circumstances
Retirement Savings Plan including employer match
Paid time off, volunteer time off, 10 holidays and 2 well-being days
Additional voluntary benefits available
A comprehensive wellness program
Company
Florida Blue
Florida Blue is a subsidiary of a not-for-profit health solutions company dedicated to serving all Floridians in the pursuit of health.
5001-10000 employees
H1B Sponsorship
Florida Blue has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (27)
2023 (33)
2022 (20)
2021 (38)
2020 (56)
Funding
Current Stage
Late StageLeadership Team
Patrick Geraghty
President and CEO
Recent News
2025-11-04
Company data provided by crunchbase