Blue State · 23 hours ago
Principal Analyst
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$112K/yr - $125K/yr
7+ years expBlue State is a purpose-driven agency that partners with leading causes, brands, and campaigns to create real change. As a Principal Analyst, you will lead analytics projects, provide strategic insights, and coach team members while collaborating with various departments to meet clients' goals.
AdvertisingDigital MediaMarketingPublic RelationsSocial
Responsibilities
Collect and analyze data to serve the needs of your client portfolio, including but not limited to: web traffic and user behavior, email messaging statistics, paid media performance, and social media trends
Transform your analysis observations into insights and actionable strategic recommendations for fundraising, marketing, and communications programs
Develop scalable industry best practices, and drive core insights from data to suggest, create, and execute multivariate or A/B tests that drive fundamental improvements
Work collaboratively with a cross-disciplined team of creative directors, copywriters, designers, strategists, and account managers as a leader in your craft on client engagements
Plan measurement strategies for key performance indicators, develop and execute testing plans, and monitor existing properties to ensure all tracking and data collection works properly
Provide strategic leadership on analytics projects and act as the senior expert on analytics, data management, and data fidelity issues
Develop effective and persuasive presentations, dashboards, and memos demonstrating the value of our work for client teams, business development, and partners
Knowledge of performance marketing across grassroots fundraising, website strategy, supporter mobilization, customer engagement, and brand strategy
Stays current on discipline trends and industry standards, identifies new frameworks, tools, platforms, and methodologies, and finds ways to implement them in our work
Identifies opportunities to expand our Analytics offerings to meet business needs of clients and potential clients
Partners with leaders at Blue State to integrate our services and deliver stronger work
Assist with coaching and mentorship of analysts located across offices
Work with Analytics Team leadership to identify offering, product, and project opportunities
Promote and cultivate skill development and professional growth of members of the team
Qualification
Required
7+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns
Extensive experience working with CRMs and/or Salesforce Marketing Cloud, data from paid media, and a web analytics suite such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent)
You are an expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake. The ideal candidate will have experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making
You have working-level experience with Python, R, or other statistical packages, as well as experience with data science and data visualization. In addition to data manipulation and processing, you have experience with statistical methods (significance testing, regression analysis, etc), and willingness to learn new data tools and programming languages
Strong mentorship and leadership skills. You are able to create a positive learning environment and provide clear and actionable feedback. You resolve conflicts constructively. You proactively identify and communicate growth goals for yourself and others. You are an exceptional listener
You can take a step back to see the bigger implications of your analysis work and lead program strategy. Beyond data observations, you have client presentation experience crafting the data and insights story to arrive at a strategy
Strong collaborator and relationship builder
Excellent communication skills. Ability to interact with all levels of end users, and colleagues
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we're always making progress
Benefits
Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,250 annually in professional development funds
Competitive health, dental, and vision insurance
Flexible and health savings accounts
401K & employer match
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits
Remote work flexibility
Company
Blue State
Blue State is a media strategy and technology firm specializing in online fundraising, advocacy, social networking and more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2010-12-30Acquired
Leadership Team
Christina Drayer
Managing Director
Ryan Seggel
Global Managing Director
Company data provided by crunchbase