Area Access Marketing Associate Director jobs in United States
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AbbVie · 2 days ago

Area Access Marketing Associate Director

AbbVie is a company dedicated to discovering and delivering innovative medicines and solutions for serious health issues. They are seeking an Area Access Marketing Associate Director to develop and execute area-specific marketing strategies, collaborate with cross-functional teams, and optimize marketing efforts to ensure market access objectives are met.

BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local access, ensuring alignment with key influencers in the market and their priorities (e.g., total cost of care reduction, formulary management, etc.)
Cross-Functional Collaboration: Serve as the primary link for customer-specific strategy and marketing among Area Access Leads, Area Access Executives, Payer Strategy, AbbVie Patient Services, and Brand BUs, creating marketing materials and strategic updates while leveraging insights (e.g., area-level influence maps, policy trends)
Area-Level Marketing Execution: Develop and manage marketing materials to support Area Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.)
Analytics & Influence Mapping: Use area's Influence Maps and analytics tools to tailor messaging, promotions, and support materials to identified customer targets and current customers
Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation
Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded

Qualification

Marketing strategy developmentPharmaceutical market accessCross-functional collaborationAnalytical skillsBusiness intelligence toolsBachelor’s degreeAdvanced degree MBAAdvanced degree MPHPayer marketing experienceInfluencing skills

Required

Bachelor's degree in Marketing, Business, Life Sciences, or a related field
Demonstrated ability (3–5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
Experience collaborating with cross-functional teams to adapt broader brand or BU strategies into localized market initiatives
Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Preferred

Advanced degree (MBA, MPH, etc.)
Proven experience in payer marketing, market access, or health policy
Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs)
Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment

Benefits

Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Short-term incentive programs

Company

AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.

H1B Sponsorship

AbbVie has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)

Funding

Current Stage
Public Company
Total Funding
$15B
2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO

Leadership Team

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Robert Michael
Chairman of the Board and Chief Executive Officer
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Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
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Company data provided by crunchbase