Wasserman · 1 day ago
Associate Director, Insights & Analytics
Boston, MA
Full-time
Onsite
Lead/Staff, Director/Executive
8+ years expWasserman is a global leader in sports, music, and entertainment, connecting brands with the next generation of consumers. They are seeking an Associate Director for their Insights & Analytics team to lead consumer research and analytics, guiding strategies based on Next Gen consumer behavior and performance measurement.
AdvertisingMarketingSocial MediaSports
Responsibilities
Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data
Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources
Coach more junior team members on sharp story development and effective presentation styles
Lead the planning and execution of primary consumer research projects (e.g. consumer surveys) to inform client strategies, shape recommendations and measure performance
Build and utilize measurement models to inform ROI for clients
Display continuous thought leadership in monitoring, measuring and identifying actionable insights from disparate data sources within large, integration sponsorship platforms
Work collaboratively with team members to develop and refine client deliverables, such as presentations, reporting tools, and supporting materials
Support a wide range of business development efforts including budget building by serving as an Insights & Analytics team lead in conversations with both prospects and clients
Maintain a positive and professional relationship with both internal and external clients to encourage new and repeat business opportunities
Manage work plans and overall project logistics to help ensure delivery of high-quality client work on time and on budget
Qualification
Required
Minimum of a bachelor's degree
8+ years of relevant experience in marketing, research, or analytics-based role with a winning track record of driving business through actionable insights
Project/Team leadership experience including coaching skills, leading and guiding junior staff
Advanced analytical and problem-solving skills
Demonstrated experience executing primary consumer research
Proficiency with research tools and applications, including by not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms
Must be proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel
Must be able to multi-task and self-manage to meet deadlines and handle competing priorities
Possess exceptional written and oral communication skills
Must have superior interpersonal skills, with the ability to create a rapport with clients and colleagues alike
Strong attention to detail and highly organized
Ability to think creatively in a team environment
Must be flexible and react calmly under stressful circumstances
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
1001-5000 employees
H1B Sponsorship
Wasserman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2023 (1)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
Sports Business Journal
2026-01-09
Sports Business Journal
2025-12-19
Sports Business Journal
2025-12-17
Company data provided by crunchbase