Mentis Systems · 19 hours ago
Social Media Content Creator Specialist
Mentis Systems is seeking a motivated Social Media Content Creator Specialist to produce engaging video and static content for platforms like TikTok and Instagram. The ideal candidate will be responsible for content creation, social listening, and collaboration to enhance brand engagement and relevance.
Responsibilities
Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy
Generate and present innovative social concepts and recipes for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram, that ladder to the brand’s strategy
Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus
Serve as on-camera talent as needed, bringing energy and engagement to each piece of content
Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc
Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal
Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution
Qualification
Required
Bachelor's Degree preferred, not required
Minimum of 2-3 years' experience in content creation and/or social media management representing a brand or organization
Strong content creation skills that are distinctive and reflect the brand's strategy and voice
Demonstrated ability to think creatively and have a strong understanding of culture
Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required
Exceptional understanding of the social media landscape, including Instagram and TikTok
Ability to synthesize data to identify insights to inform creative content and opportunities
Exceptional communication (written and oral) skills
Experience successfully managing multiple projects simultaneously, self direction, and collaborating successfully with multiple stakeholders and teams
A passion for global flavors, and a comfort with getting creative in the kitchen!
Preferred
Experience using social listening and publishing tools
Previous experience working with large brands and partner agencies
Familiarity with paid social media content formats and performance metrics