Allegiance Flag Supply · 22 hours ago
Director of Brand Marketing
Charleston, SC
Full-time
Onsite
Director/ExecutiveAllegiance Flag Supply is a values-driven company focused on quality and storytelling, seeking a senior marketing leader to oversee brand expression and creative integration. This role involves defining brand presence, orchestrating campaigns, and ensuring creative quality across various marketing channels.
IndustrialManufacturingProduct Design
Responsibilities
Own brand and creative leadership
Serve as the primary steward of brand voice, tone and visual identity
Set the creative bar and ensure consistency across all touch points
Function as the internal “taste-maker” for campaigns, launches and storytelling
Plan and lead go-to-market strategy for launches, promotions and brand moments
Pull together creative, content, paid, TV, partnerships and lifecycle into cohesive campaigns
Ensure timing, messaging and creative execution are aligned across channels
Lead and manage internal creative resources
Brief, direct and evaluate creative work and ensuring the output is delivered at a high standard
Identify and manage external creative partners (agencies, freelancers, production) to supplement internal capabilities
Serve as the central project owner for major marketing initiatives
Coordinate across teams to keep work moving forward cleanly and on time
Translate strategy into clear briefs, timelines and deliverables
Work closely with paid media and TV owners to ensure creative and messaging perform as intended
Partner with partnerships and lifecycle teams to maintain brand coherence
Ensure marketing efforts reinforce one another rather than operate independently
Qualification
Required
Deep brand and creative instincts
Strong editor, curator and creative manager
Ability to 'value engineer' projects
Holistic thinking about marketing systems
Comfortable leading without needing to personally execute everything
Experience acting as a GTM lead or campaign owner
Enjoys coordinating across functions and bringing order to complexity
Background in brand marketing, creative strategy, or integrated marketing
Company
Allegiance Flag Supply
Allegiance Flag Supply is a manufacturing company that manufactures quality American flags.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katie Lyon
Co-Founder
Max Berry
Co-Founder
Recent News
2022-09-13
Company data provided by crunchbase