Herschend Family Entertainment · 19 hours ago
Sandcastle - Content Creator
Sandcastle, 1000 Sandcastle Drive., Homestead, PA 15120, United States of America
Full-time
Onsite
New Grad, Entry Level
0+ years expHerschend Family Entertainment is the largest family-held themed attractions company, offering immersive experiences worldwide. They are seeking a Content Creator to generate brand awareness and sales through content creation, guest communication, and support for marketing events.
Media and Entertainment
Responsibilities
Create social media content for Sandcastle social channels
Work with other content hosts and leaders to plan and develop new content ideas and find trends to integrate into content to support business goals
Film and edit photo and video content
Support Marketing team on major campaigns as needed including park opening, special events, group sales and other important promotions
Provide exceptional, friendly guest service on social channels and in person with a high level of responsiveness and attention to detail
Assist with customer service concerns and complaints; escalate serious complaints to leadership, as needed
Maintain composure and a high degree of professionalism when handling and/or responding to negative feedback
Support Marketing team by responding to incoming social media messages, calls, voicemails, and emails in a timely manner to ensure prompt response to all customers
Assist Sales and Marketing team to execute special events on select weekends and holidays
Assist and support with these responsibilities at Kennywood Amusement Park as needed to drive Kennywood marketing plan success, along with attendance and revenue; plus to further develop consistencies between both parks
Communicate well with guests, fellow employees and management
Perform in a positive, friendly, professional and alert manner
Gain knowledge and understanding of the park and departmental procedures
Maintain a high level of professionalism in both appearance and conduct while representing the park
All other duties assigned by leadership
Qualification
Required
High School diploma, GED, or equivalent; Equivalent work experience will also be considered
Must be at least 18 years of age to comply with Pennsylvania Child Labor Laws
Ability to work flexible schedule, including evenings, weekends, and holidays
Need a valid driver's license and car; this position required travel between Sandcastle and Kennywood to support initiatives such as attraction openings and special events (approx. 10-15 minute drive)
Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner
Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment
Ability to write content in a clear, concise and professional manner
Ability to directly engage with customers and other web media resources
Ability to effectively respond to negative online (or in-person) feedback without taking it personally or conveying negative emotion
Basic knowledge of content creation (photo and video), social media platforms, including Facebook, Instagram, TikTok, YouTube, X/Twitter and LinkedIn; plus web/SEO strategy and camera equipment. Experience in Canva is a plus
Must possess strong attention to detail and problem-solving abilities
Ability to follow direction, multi-task, and work as part of a team as well as independently
Ability to take initiative and execute plans to accomplish strategic objectives in a fast-paced, evolving environment, sometimes with minimal supervision
Ability to remain seated for extended periods of time, while using a computer
Ability to stand, walk, and remain on feet for long periods of time throughout the day
Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders
Ability to carry, push, pull, lift, and hold objects weighing 20 pounds or more
Preferred
Currently majoring in (or graduated with) with a Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or related discipline preferred
At least six months of previous content creator or social media coordinator experience for at least one other brand entity is a major plus
Previous amusement park, theme park, or water park experience a plus
Benefits
Flexible schedule
Ability to cross-train and learn unique skills across various departments
Free admission to Sandcastle and other parks on your days off
Invitations to exclusive company-sponsored employee events throughout the season
Company
Herschend Family Entertainment
Herschend Family Entertainment develops and operates entertainment, tourism and hospitality properties
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Wexler
Chief Executive Officer
Recent News
2025-11-14
2025-10-27
2025-10-16
Company data provided by crunchbase