Pantheon · 1 day ago
Senior Marketing Specialist
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
3+ years expPantheon is a WebOps Platform that powers the open web, serving over 300,000 sites for major clients. They are seeking a results-driven Senior Marketing Specialist to lead integrated marketing campaigns and drive customer pipeline growth in the Commercial segment of North America.
Cloud InfrastructureInternetSaaSSoftwareWeb DevelopmentWeb Hosting
Responsibilities
Drive net new customer pipeline and bookings through strategic campaign execution and program management
Execute and manage planned programs and initiatives, including:
Plan, promote, and execute webinars from concept through post-event follow-up
Coordinate and manage in-person events, including conferences, trade shows, Pantheon-hosted events and other field marketing initiatives
Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
Influence content strategy for the Commercial segment, and take a multi-channel approach to promotion of new content assets
Create some content assets, such as webinar decks, verticalized versions of content assets, etc
Manage one-time and ongoing email campaigns
Implement account-based marketing (ABM) strategies for targeted accounts
Work with media groups and associations to market to their member groups
Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
Report on program and campaign performance, providing detailed analysis of overall funnel metrics
Make data-driven recommendations on go-to-market (GTM) strategies for the commercial segment on campaign insights and market trends
Manage program-level budgets and ensure optimal allocation of resources across programs
Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
Serve as company representative at events, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
Manage program/project level budgets
Qualification
Required
3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
Experience managing webinars, virtual events, and in-person events from planning through execution
Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
Excellent written and verbal communication skills with ability to create compelling marketing content
Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
Preferred
Familiarity with WordPress, Drupal, or web development platforms
Account-based marketing (ABM) program experience
Experience working with channel partners or in partner marketing
Experience with digital and owned marketing channels
Company
Pantheon
Pantheon is a website operations platform that provides custom application services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$200MKey Investors
SoftBank Vision FundSageview CapitalScale Venture Partners
2021-07-13Series E· $100M
2019-03-05Series D· $42M
2016-07-20Series C· $29M
Leadership Team
David Timothy Strauss
Chief Architect and Co-founder
Josh Koenig
Co-Founder and SVP Marketing
Recent News
Alternative Credit Investor
2026-01-22
2025-12-19
Alternative Credit Investor
2025-07-23
Company data provided by crunchbase