Santa Fe New Mexican · 5 days ago
Digital Advertising Coordinator
Santa Fe, NM
Full-time
Onsite
Entry Level
1+ years expRed Zia Digital, the digital marketing arm of the Santa Fe New Mexican, is seeking a Digital Advertising Coordinator to join their team. The role involves managing digital campaigns, analyzing performance metrics, and developing new business opportunities in a dynamic news media environment.
Publishing
Hiring Manager
Laura Martin Baseman
Responsibilities
Manage Digital Campaigns: Oversee day-to-day fulfillment of digital campaigns, including content creation, curation, and lead generation
Analyze & Report: Prepare performance reports and participate in campaign analysis to optimize results
Client Relations: Assist with client correspondence and maintain digital records
Business Development: Pursue and develop new leads for digital marketing and consulting services
Strategic Support: Contribute to campaign reviews, ideation sessions, audits, and proposal development
Qualification
Required
1-2 years in digital marketing, advertising, social media management, or digital business development
1 year using industry-standard Content Management Systems
HTML experience and WordPress content management
Programmatic digital campaign experience
Social media campaign setup using both organic and paid tools
Strong understanding of digital marketing metrics (social media, website analytics, etc.)
Ability to explain complex digital concepts in plain language to non-technical clients
Knowledge of current digital marketing trends and best practices
Basic image and video editing skills (Canva, Adobe Express)
Excellent copy editing skills with meticulous attention to detail
Understanding of marketing and advertising within media organizations
Preferred
Blox experience preferred
Benefits
Collaborative team environment with opportunities for growth
Work at the intersection of journalism and digital marketing
Be part of a family-owned business with deep roots in New Mexico
Make a real impact on local businesses and community engagement
Santa Fe location—one of the most beautiful and culturally rich cities in the Southwest
Company
Santa Fe New Mexican
As the newspaper of record for the cultural and political capital of New Mexico, The Santa Fe New Mexican has won numerous awards for its editorial excellence, community involvement, and design, and has a paid print circulation of 20K+ and website/digital readership with more than 1.75 Million unique visitors each month.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase