Plunkett's Pest Control · 1 day ago
Marketing Director
Fridley, MN
Full-time
Onsite
Director/Executive
$125K/yr - $150K/yr
10+ years expPlunkett's Pest Control is looking for a bold, strategic, results-driven Marketing Director to lead their brand and growth. This role involves setting the vision for the marketing ecosystem and ensuring alignment with business goals to drive revenue growth and enhance customer experience.
Facility ManagementProfessional Services
Responsibilities
Own and evolve the full marketing strategy across B2C, B2B, brand, employer brand, internal communication, and local market activation
Translate business goals into clear, focused marketing plans with measurable outcomes
Balance short-term demand generation with long-term brand health and positioning
Bring direction, prioritization, and clarity to a lean, fast-moving organization
Partner closely with Sales, Operations, Client Services, and HR to align marketing with growth, retention, and service excellence
Provide strategic leadership for digital demand generation, including SEO/SEM, Google Business Profile, online reviews, paid search, paid social, lifecycle marketing, and content
Ensure Plunkett’s is visible and competitive at moments of residential and commercial demand across search, social, and local discovery platforms
Oversee seasonal, regional, and service-line initiatives, ensuring consistency across markets
Leverage AI, automation, and emerging tools to improve search performance, content development, efficiency, and insight generation
Support B2B growth with strong positioning, messaging, collateral, and vertical-specific tools
Strengthen marketing’s contribution to B2B lead generation, pipeline development, and sales effectiveness
Lead strategy and execution for industry events and trade shows in partnership with Sales, Operations, Client Services, and HR
Define, elevate, and protect the Plunkett’s brand across customer, employee, and partner touchpoints
Partner with HR to build and activate an employer brand that supports recruiting, retention and culture
Help lead key internal and external events that reinforce culture, community presence, and brand credibility
Collaborate with Client Services to improve the full customer journey from lead through ongoing service and retention
Use call data, customer feedback, reviews, and performance insights to inform messaging and channel strategy
Establish foundational internal communication practices that promote clarity, alignment, and shared priorities across the organization
Own full oversight and management of the approved marketing budget, ensuring disciplined investment and clear ROI
Set expectations, demand performance, and create transparency through strong reporting and dashboards
Lead data-driven decision-making across funnel performance, attribution, and channel effectiveness
Start by understanding the strengths, skills, and capacity of the current team and partners
Assess existing tactics, workflows, and tools to identify gaps and opportunities
Build the next phase of the marketing organization —defining roles, hiring thoughtfully, and developing talent
Foster a culture of accountability, collaboration, and continuous improvement
Qualification
Required
10+ years of B2B and B2C marketing experience with a proven track record of driving measurable revenue impact
Minimum of 3+ years leading, managing, and mentoring a marketing team, with responsibility for setting strategy aligned to business goals
Expertise in digital marketing, SEO/SEM, lifecycle marketing, and marketing attribution
Strong capability in data-driven decision-making, funnel optimization, and performance reporting
Experience operating in lean, performance-driven or multi-location environments (home or field services a plus)
Deep understanding of modern marketing fundamentals, with the ability to guide execution without owning daily optimization
Curiosity and confidence around AI, automation, and emerging marketing technologies
Exceptional leadership, communication, and cross-functional influence skills
BA/BS in Marketing, Business Administration or a related field
The ability to work onsite daily in our corporate office located in Fridley, MN
Company
Plunkett's Pest Control
Plunkett's Pest Control company engages in pest management programs.
501-1000 employees
Funding
Current Stage
Late StageRecent News
Pest Management Professional
2024-05-05
Company data provided by crunchbase