Sony Pictures Entertainment · 21 hours ago
Executive Director, Affiliate Relations & Marketing
Culver City, California
Full-time
Hybrid
Director/Executive
$138K/yr - $180K/yr
10+ years expSony Pictures Entertainment is seeking an Executive Director of Affiliate Relations & Marketing to lead the strategy and execution of marketing initiatives for Wheel of Fortune and Jeopardy!. The role involves managing relationships with broadcast partners and ensuring cohesive promotional strategies across platforms.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
Lead all affiliate relations across the Wheel of Fortune and Jeopardy! station groups, serving as the go-to partner for marketing, communications, and promotional strategy
Build and maintain strong relationships with local stations, group owners, and broadcast partners to maximize tune-in, ratings, and engagement
Develop tailored marketing strategies for key affiliates based on market needs, ratings performance, and programming opportunities
Act as the voice of affiliate partners internally, providing insight into market trends, priorities, and opportunities for increased station support
Collaborate with Marketing, Creative, Production, and Brand teams to ensure timely delivery of high-quality affiliate toolkits, tune-in assets, and market-specific promotional materials
Work closely with the shows’ marketing teams to align national campaigns with local affiliate needs, ensuring cohesive and strategic messaging across all platforms
Lead affiliate-specific promotional initiatives including contests, sweepstakes, integrations, talent outreach, and local marketing activations
Provide affiliates with consistent communication regarding show updates, programming strategies, special episodes, stunts, and cross-promotional opportunities
Develop and manage systems for distributing marketing materials, key art, episodic content guidance, and promotional calendars
Partner with internal research teams to provide affiliates with performance insights, ratings data, and competitive positioning to inform local strategies
Collaborate closely with Distribution, Programming, Publicity, Creative, and Marketing to ensure unified priorities and messaging
Partner with Operations and Video Editorial teams to coordinate asset delivery and meet technical specifications for affiliate platforms
Support national marketing moments, events, and franchise expansions with affiliate-specific strategies that amplify reach
Help in the development and delivery of: Tune-in spots, Co-branded localized promos, Social and digital creative assets, Press kits and brand toolkits, Market-level activation materials
Ensure consistency in branding, visual identity, and messaging across all affiliate-facing materials and communications
Develop and execute affiliate-facing events including conferences, road shows, station visits, and virtual summits
Represent the shows at industry functions, affiliate meetings, and key partner events
Lead planning and execution of local-market stunts, talent appearances, affiliate screenings, and promotional activations
Direct and mentor a team focused on affiliate communication, marketing distribution, and relationship management
Foster a culture of responsiveness, service, and creativity in all affiliate interactions
Continuously refine workflows and tools to enhance the affiliate experience and streamline communication
Qualification
Required
10+ years of experience in affiliate relations, broadcast or station marketing, or entertainment marketing within a national TV or syndication environment
Deep understanding of the broadcast ecosystem, ratings landscape, and syndicated programming
Experience managing complex partner relationships across large markets and station groups
Proven ability to create impactful marketing and promotional campaigns across linear, digital, and social platforms
Exceptional communication, negotiation, and presentation skills
Strong leadership and organizational skills, with the ability to manage multiple workstreams in a fast-paced environment
Preferred
Experience working with iconic or long-running entertainment brands strongly preferred
A strong collaborator who thrives in cross-functional environments and builds trust quickly with internal and external stakeholders
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Terry (Qing) Li
SVP, Emerging Businesses
Recent News
2026-01-18
2026-01-18
Company data provided by crunchbase