Holden · 19 hours ago
Director of Growth
New York, NY
Full-time
Hybrid
Director/Executive
8+ years expHolden is an NYC-based fine jewelry company that celebrates love in all its forms. They are seeking a Director of Growth Marketing to lead the company’s growth strategy, focusing on customer acquisition, conversion, and retention across various channels.
E-CommerceFashionLifestyle
Responsibilities
Own and execute the company’s growth strategy, aligning channel execution with revenue, customer, and brand objectives
Lead paid media strategy and execution, owning campaign and ad concepting, copywriting, budget allocation, and performance analytics
Own e-commerce and growth analytics, translating data into insights that drive acquisition, conversion, and retention performance
Lead CRO optimization and SEO/AI strategy, improving organic visibility, conversion rates, and on-site revenue through testing and experimentation
Partner with Holden’s Marketing Manager to lead Email and SMS marketing strategy - covering lifecycle flows, deliverability, segmentation, and performance analysis
Partner with Holden’s Marketing Manager to define influencer, brand partnership, and affiliate/referral strategies, with full ownership of performance measurement and ROI
Lead new offline and upper-funnel initiatives (OOH, CTV, Direct Mail), owning concept development, strategy, and full-funnel analytics
Establish and own KPIs, reporting, and forecasting across all channels, ensuring accountability, transparency, and data-driven decision-making
Manage marketing budgets and investment strategy, owning ROI modeling, efficiency targets, and post-campaign learnings
Advance creative and experimentation frameworks, increasing testing velocity, optimization rigor, and cross-channel performance
Qualification
Required
8+ years of experience leading growth, performance, or lifecycle marketing for a high-growth DTC, e-commerce, or consumer brand, with ownership over revenue-driving channels
Strong financial and operational rigor, including budget ownership, ROI modeling, scenario planning, and post-campaign analysis
Ability to translate brand vision into integrated, multi-channel execution that delivers both near-term performance and long-term brand equity
Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Shopify, GA4, Looker, Klaviyo/Attentive (or a similar ESP)
Extremely detail-oriented with the ability to work quickly and pivot nimbly between projects
Excellent communication and project management skills
Benefits
Comprehensive health insurance (medical, dental, and vision)
Paid vacation and sick days
Modern, dog-friendly office
Team outings, happy hours, fresh coffee, and lots of snacks
Employee discount on Holden products
Company
Holden
Custom wedding rings for the modern couple.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2MKey Investors
KarpReilly
2021-02-24Seed· $2M
Leadership Team
Andrew Lim
Co-Founder
Simon Zhang
Co-Founder
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