Leidos · 1 day ago
Brand Strategist
Reston, VA
Full-time
Onsite
Senior Level, Lead/Staff
$92K/yr - $167K/yr
8+ years expLeidos is an innovation company addressing complex challenges in national security and health, and they are seeking a creative and analytical Brand Strategist to join their Marketing and Communications team. This role involves shaping and evolving the Leidos brand, ensuring consistent messaging and differentiation across various sectors, and collaborating with senior leaders to develop effective brand strategies.
ComputerGovernmentInformation ServicesInformation TechnologyNational SecuritySoftware
Responsibilities
Communicate the company’s brand vision, mission, and positioning in alignment with corporate goals
Develop and execute strategies to establish and maintain a strong brand identity, including positioning, messaging, and differentiation
Conduct market, competitive, and audience research to inform brand decisions
Enhance and protect brand reputation and visibility in alignment with organizational values
Collaborate with senior leaders to develop brand strategies that resonate with customers and key stakeholders
Ensure strong brand hygiene, governance, and adherence to Leidos Brand Guidelines across internal and external audiences
Define or refine brand positioning for offerings across diverse Leidos markets while maintaining masterbrand integrity
Develop and execute brand strategies for new or repositioned offerings
Conduct market, competitive, and audience research to support brand decisions
Partner with senior leaders to ensure brand strategies align with business and customer needs
Maintain and evolve brand architecture across multiple business units
Design and implement brand architecture standards for a diversified portfolio of offerings
Develop, enforce, and socialize brand guidelines, style guides, and toolkits
Lead enterprise-wide internal brand audits and initiatives to maintain high standards
Partner with Product, Marketing, Communications, and Media Relations teams to embed brand strategy into campaigns, product positioning, and thought leadership
Collaborate with internal design teams and external agencies to ensure creative alignment with brand standards
Provide brand-driven insights for executive presentations, investor relations, and high-profile internal and industry events
Monitor market trends, competitor brand activity, and emerging marketing and communications innovations
Apply knowledge of digital marketing, content strategy, and social media trends
Use data-driven insights to adapt brand strategy to evolving market conditions
Define KPIs and success metrics for brand initiatives
Track, analyze, and report on brand performance
Identify opportunities to improve brand perception, share of voice, and market positioning
Ensure all branding and marketing materials comply with federal regulations and corporate policies
Partner with legal and compliance teams to protect brand integrity, especially in classified or sensitive environments
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Brand Management, or related field and 8+ years of relevant experience. Additional years of experience will be considered in lieu of degree requirements
Proven success developing and executing brand strategies that drive business outcomes
Strong understanding of brand architecture, visual identity systems, and messaging frameworks
Experience with market research tools, analytics platforms, and design software
Demonstrated proficiency using Adobe Creative Suite to create brand assets across multiple media
Exceptional communication and presentation skills
Highly organized with strong attention to detail and ability to manage multiple priorities
Strategic and creative thinker able to distill complex ideas into compelling narratives
Collaborative team player comfortable working with senior leaders and cross-functional teams
Preferred
Demonstrated design skills for briefs; familiarity with systems approach, design thinking, and human-centric design is a plus
Experience working within complex internal brand management systems
Prior consulting or agency experience
Experience in highly regulated industries such as defense, aerospace, government contracting, healthcare, technology, or media
Company
Leidos
Leidos is a Fortune 500® innovation company rapidly addressing the world’s most vexing challenges in national security and health.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-02-20Post Ipo Debt
2013-09-17IPO
Leadership Team
James Carlini
Chief Technology Officer
Theodore Tanner
Chief Technology Officer
Recent News
MarketScreener
2025-12-16
2025-12-16
Company data provided by crunchbase