Sony Interactive Entertainment · 3 hours ago
Social Media Coordinator - 12-Month Contract
United States, San Mateo, CA
Contract
Hybrid
Entry Level
1+ years expSony Interactive Entertainment is a global leader in entertainment and is seeking a Social Media Coordinator for MLB The Show. The role involves managing daily social media presence, creating engaging content, and fostering community engagement to connect with baseball and gaming fans.
Consumer GoodsMusicVideo Games
Responsibilities
Build and maintain the social content calendar across X, Instagram, Facebook, and TikTok
Write engaging copy for daily posts and video scripts around live content deployments
Schedule and publish posts optimized for each platform
Maintain brand voice consistency across all channels
Concept, shoot, and edit short-form video content for TikTok and Instagram Reels
Identify trending formats and adapt them for MLB The Show content
Collaborate with the team to capture gameplay footage and behind-the-scenes moments
Submit image and video asset requests to the Creative Team with clear specifications and deadlines
Track asset progress through the approval pipeline
Coordinate with Development Team members to align content with game updates and releases
Monitor and engage in comments, replies, and community discussions daily
Tag, interact with, and build professional relationships with MLB teams, players, and content creators
Stay active in MLB The Show community spaces to understand player sentiment and trends
Research audience preferences and platform algorithm changes
Pitch new content ideas and formats to leadership
Test tactics and analyze results to improve performance
Identify growth opportunities on emerging platforms
Follow established approval workflows and checklists before publishing
Double-check copy, tags, links, and assets for accuracy before posting
Flag potential issues proactively and communicate status updates to the team
Document processes and maintain organized content archives
Qualification
Required
Passion for baseball and knowledge of MLB
Experience playing MLB The Show
1+ years creating social media content with portfolio examples
Experience creating short-form video content
Strong writing skills for social copy and scripts
Deep knowledge of X, Instagram, TikTok, and Facebook
Sharp attention to detail and commitment to error-free work
Accountable and trustworthy in following established processes
Organized and self-motivated in fast-paced environments
Excellent communication and collaboration skills
Ability to read and act on social media performance data
Understanding of gaming culture and communities
Experience working within content approval workflows
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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