Trulieve · 12 hours ago
Senior Marketing Manager
Florida, United States
Full-time
Onsite
Senior Level
6+ years expTrulieve is a leading company in the cannabis industry, and they are seeking a Senior Marketing Manager to lead their Florida marketing team. This role involves developing and executing innovative marketing strategies to enhance the Trulieve brand across Florida and its 160+ dispensaries.
Alternative MedicineCannabisHealth CarePharmaceutical
Responsibilities
Plan, develop, execute and analyze marketing communications and traffic driving initiatives for the Florida market
Plan, develop, execute and optimize new, retention and dropped customer campaigns
Collaborate in building out monthly promo & launch calendar
Collaborate in building out and executing plans for major cultural, industry and commercial moments
Build out comprehensive marketing communication plans to support brand and product highlights and promotions. Touchpoints can include website, email, text, social, paid media and in-store
Build out and oversee execution of strategic email and text plans inclusive of identifying and optimizing customer segments
Brief in creative, campaigns and activations to internal and external partners
In partnership with creative team, develop localized content and communication initiatives
Works with design agencies, vendors, employees and partners to ensure brand is used correctly and consistently
Collaborates with leadership, marketing team, production, retail and compliance
Comply with all security policies/procedures
Qualification
Required
Bachelor's degree required
6+ years of experience in a marketing and/or retail related role
3+ years of experience managing a team
Working knowledge of Smartsheet
Experience in utilizing Monday.com, Asana or other project management type tools
Proficient use with Microsoft Suite including PowerPoint and Excel
Exceptional writing abilities regardless of the subject-matter
Excellent organizational skills and the ability to prioritize while working on multiple projects
Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
Proactive, self-starter
Detail-oriented, collaborative, and creative team-player
Must be able to work in a fast-paced, fluid environment under intense deadlines
Preferred
Retail marketing experience is highly preferred
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.07B2025-12-08Post Ipo Debt· $140M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase