TikTok · 1 day ago
Marketing Lead- TikTok Gaming
Los Angeles, CA
Full-time
Onsite
Senior Level
$105K/yr - $236K/yr
5+ years expTikTok is the leading destination for short-form mobile video, and they are seeking a Marketing Lead for their Gaming division. This role involves developing and executing marketing strategies to enhance TikTok's presence in the gaming industry, collaborating with various teams to drive impactful campaigns and ensure a strong global narrative.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Lead TikTok's marketing presence at key global gaming industry events, overseeing strategy, execution, and agency partnerships to create best-in-class brand experiences
Own the go-to-market (GTM) strategy for new gaming products, features, and initiatives, ensuring seamless cross-functional planning and execution across Product, Global Partnerships, regional Creator and other cross-functional teams
Partner with cross-functional teams - Product, Creator/Publisher Operations, Content Operations, Comms, etc. - across various regional and central teams to define priorities, OKRs, and KPIs that speak to business impact
Craft and maintain the official global gaming narrative and value proposition for TikTok Gaming, ensuring consistent and compelling messaging across all marketing channels and partner interactions
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, providing data-driven insights and regular performance reports to executive stakeholders
Serve as a central point of contact, collaborating closely with regional teams to ensure global strategies are effectively localized and executed to meet market-specific challenges and opportunities
Develop an operating model that ensures excellent standards of work and keeps stakeholders informed of plans, progress, and outcomes
Champion the voice of the gaming community and our partners internally, providing iterative feedback to Product and Operations teams to help shape the future of gaming on TikTok
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of experience in a marketing role, with a significant focus on the gaming industry
Proven experience in B2B marketing, developing strategies and campaigns targeting game publishers and developers. Strong understanding of the digital advertising landscape, performance marketing, and media strategy within the context of gaming
Proven experience in B2C consumer marketing, developing strategies and campaigns to drive user acquisition and community engagement, specifically targeting gaming creators and end-users
Demonstrated success in leading global go-to-market (GTM) strategies and large-scale, cross-functional marketing programs
Strong understanding of the creator economy, influencer marketing, and consumer-facing media strategies within the context of gaming
Exceptional communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership
Preferred
MBA or other advanced degree
Direct experience marketing a platform (e.g., social media, video platform) to the gaming industry
A 'player-coach' mentality with a hands-on, entrepreneurial spirit and the ability to thrive in a fast-paced, ambiguous environment
Experience managing marketing budgets, business planning, and agency/vendor relationships
Data-driven mindset with experience using analytics tools to measure campaign performance and inform strategy
Deeply passionate and knowledgeable about gaming culture, communities, and industry trends
Experience working with both B2B and B2C customers in an international environment
Benefits
Employees have day one access to medical, dental, and vision insurance
A 401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2026-01-24
Technology - WSJ.com
2026-01-24
2026-01-24
Company data provided by crunchbase