Lever · 4 hours ago
Search Marketing Specialist
Downers Grove, IL
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $72K/yr
2+ years expLever is a marketing agency focused on innovation and excellence in advertising technology. The Search Marketing Specialist will manage online marketing campaigns, particularly in paid search, while analyzing data and collaborating with the marketing team to optimize performance and drive business results.
AdvertisingSEMSEO
Responsibilities
Campaign Management: Set up, manage, and optimize digital marketing campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, Programmatic, Display, and Microsoft Ads. This includes selecting target audiences, choosing the right keywords, setting budgets, and adjusting bids
Data Analysis: Analyze digital marketing data to identify trends, opportunities, and areas for improvement. Analysis would involve using digital analytics tools to track site traffic, engagement, and conversions
Reporting: Prepare detailed reports on the performance of various digital marketing campaigns. Reports should encompass both insights and actionable recommendations for improving future campaigns
Collaboration: Work closely with the marketing team to develop and implement data-driven tactics for campaign optimization. Cross-department teamwork may consist of brainstorming new ideas, testing different strategies, and sharing best practices
Market Research: Conduct market research to stay current with the latest digital marketing trends and identify new opportunities. This could involve reading industry reports, attending webinars, or networking with other professionals in the field
Certification Management: Maintain up-to-date certifications in Google Ads and Google Marketing Platform, LinkedIn Ads, Meta Ads and other certification opportunities that demonstrate a high level of expertise in these platforms
Tag Management: Implementation of Google Tag Manager to track user behavior, events and conversions on websites and improve the accuracy of digital analytics data
Data Visualization: Create visual representations of digital marketing data to be easy to understand and interpret. Utilization of tools like Excel pivot tables or specialized data visualization software are essential
Communication: Communicate effectively with team members, clients, and other key stakeholders. Excellent verbal and written communication skills are needed to present reports, explain strategies, and provide updates on campaign performance
Continuous Learning: Demonstrate intellectual curiosity and a strong desire to learn and grow. This may consist of seeking out professional development opportunities, reading industry publications, or attending relevant conferences and events
Independence and Collaboration: Balance the ability to work independently with the ability to collaborate effectively with others. This could involve taking initiative on individual tasks while also contributing to team projects and discussions
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
2-4 years of experience managing online marketing campaigns, focusing on SEM and paid media
Hands-on expertise with platforms such as Google Ads and Microsoft Ads
Proficient in Google Tag Manager and Tag Assistant
Strong analytical skills to draw actionable insights from visualization programs (such as Tableau, Datorama)
Proficiency in Microsoft Office Suite, especially Excel
Ability to manage competing priorities in a fast-paced environment
Intellectual curiosity and a desire for continuous learning and professional growth
Ability to work both independently and collaboratively in a team environment
Passion for solving strategic business goals and seeking out new information
Proven leadership and excellence in professional, academic, and/or extracurricular experiences
Preferred
Google Ads and Microsoft Ads certifications are preferred
Benefits
100% premium paid medical, dental and vision benefits for employees
401K with a salary match
Paid holidays
Competitive vacation and personal time-off package
Hybrid Structure
Company donation match – you donate, we donate
Time off for community service – because charity can’t always wait until evenings or weekends
Company
Lever
Lever is a full service marketing agency based just outside of Chicago.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Gilmartin
Founder/CEO
Company data provided by crunchbase