Digital Marketing Specialist jobs in United States
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Qyrus · 11 hours ago

Digital Marketing Specialist

Qyrus is an AI-powered, codeless SaaS platform for automated software testing. They are seeking a Digital Marketing Specialist to develop engaging digital marketing campaigns that attract and retain customers, leveraging inbound marketing strategies.

Artificial Intelligence (AI)Information ServicesSoftware
Hiring Manager
Meena Kovoor
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Responsibilities

Develop and execute full-funnel inbound demand programs to ensure an adequate sales pipeline
Analyze all aspects of the conversion funnel, identify areas of improvement, and implement strategies to capitalize on the gaps
Identifies critical conversion points and drop off points and optimizes user funnels
Drive and support the creation and implementation of digital programs and campaigns through email, website, SEO, PPC, social media, and other emerging digital channels
Measure the effectiveness of all digital programs with established metrics and KPIs. Own and run the content marketing calendar to deliver on defined objectives
Identifies trends and insights and optimizes spend and performance based on the insights
Designs build and maintain our social media and web presence
Organize, facilitate, and attend conferences to create inbound demand

Qualification

Inbound marketingGoogle AnalyticsContent marketingHubspotGoogle AdsSocial media marketingWordPressHootSuiteWebsite Traffic Data Interpretation

Required

Graduate with 6-8 Years of relevant experience
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Should know about Hubspot, Google Analytics, WordPress, HootSuite, and Website Traffic Data Interpretation
Practical experience in running/managing Google Ads, Google analytics, display marketing, Brand awareness campaigns, YouTube video ads, email marketing, influencer marketing, Content marketing, and social media marketing

Company

Qyrus

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Qyrus is a platform designed for intelligent automation that facilitates testing across Web, Mobile, API, and Omnichannel domains. It is a sub-organization of Quinnox.