Catena Solutions · 23 hours ago
Senior Digital/Web Channel Strategist
New Hyde Park, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $100K/yr
3+ years expCatena Solutions is seeking a Senior Digital/Web Channel Strategist to enhance their digital experience. The role involves providing guidance on web strategies, optimizing digital experiences, and collaborating with cross-functional teams to ensure a cohesive online presence.
Business IntelligenceConsultingProfessional ServicesProject Management
Hiring Manager
Devin Clarke
Responsibilities
Digital Experience Advisory
Provide guidance on web strategies that balance user needs and business goals
Collaborate with stakeholders to implement best practices for usability and conversion
Ensure consistency in user experience execution across all web touchpoints, with clear alignment to standards and measurable return on effort/investment
Experience Optimization
Identify opportunities to improve the digital experience using analytics and user feedback
Partner with the Web Operations team to enhance storefront pages, provider profiles, and booking funnels as well as campaign pages
SEO & AEO Strategy
Support technical and content optimization efforts to improve organic performance
Review and approve SEO-related content prior to go-lives
Manage hyper-local and regional SEO strategy implementation, optimizing as needed for priority markets
Ensure the technical SEO roadmap is built, maintained, and monitored for ongoing optimization
Monitor search trends and performance metrics to inform recommendations
External Listings Management
Manage external listing strategy and ensure accuracy across platforms
Monitor performance of Google My Business profiles and monthly updates as needed
Work with technical teams to ensure listings are dynamic and priority fields are integrated with data feeds
Data-Driven Decision Making & Reporting
Use analytics tools to track performance and guide continuous improvement
Provide ongoing reporting on key strategic pages and initiatives to measure impact and inform future strategy
Cross-Functional Collaboration
Work with marketing, operations, and service line teams to deliver a cohesive digital experience
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
3–6 years in digital strategy, SEO, web content management, or related roles
Understanding of SEO, AEO, and digital marketing principles
Familiarity with CMS platforms (Drupal), external listings management (Yext), and SEO tools (Conductor)
Proficiency with analytics tools (Google Analytics, Search Console)
Strong communication and stakeholder management skills
Preferred
Experience in healthcare or multi-location organizations is a plus
Benefits
Benefits
Company
Catena Solutions
Catena Solutions is a professional services firm specializing in business consulting and supply chain problem-solving.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase