Broad River Retail · 1 day ago
Vice President, Retail Performance
Broad River Retail is a privately held organization dedicated to providing excellent home furnishings. The Vice President of Retail Performance will drive sales growth and operational excellence across up to 50 retail locations, focusing on enhancing customer experience, optimizing sales performance, and leading a high-performing retail leadership team.
Responsibilities
Drive execution of our sales strategies to maximize revenue and market share and expand market share across all retail locations
Analyze market trends, customer insights, and competitive landscape to inform strategic initiatives, and innovate sales strategy and improvements
Lead, mentor, and develop a dynamic retail sales team, fostering a culture of high performance and accountability
Establish clear sales objectives and performance metrics; conduct regular performance reviews to drive continuous improvement
Lead, mentor, and manage the retail sales team to achieve sales goals and foster a culture of excellence
Spearhead’s initiatives aimed at improving the in-store customer experience and building long-term customer loyalty
Collaborate with marketing to craft compelling promotional campaigns that drive foot traffic and conversions
Monitor and analyze sales performance metrics; adjust strategies to ensure targets are met or exceeded
Implement best practices in retail sales processes to streamline operations and enhance sales effectiveness
Work closely with merchandising, supply chain, and finance teams to align inventory management with sales goals
Serve as a key liaison between corporate and retail locations to communicate sales strategies and objectives
Develop and manage the retail sales budget, ensuring resources are allocated efficiently to maximize ROI
Prepare regular sales forecasts and reports for senior management to inform business decisions
Ensure compliance with Broad River Retail policies and procedures across all retail locations
Optimize retail operations to improve efficiency and enhance the overall shopping experience
Provide regular updates to the Executive Vice President on sales performance, team progress, and strategic initiatives
Hold team members accountable for achieving sales targets and operational goals
Qualification
Required
Bachelor's degree in business administration, Retail Management, or a related field; MBA preferred, or commensurate work experience
10+ years of experience in retail sales management, with a proven track record of driving significant revenue growth in a multi-store environment
Exceptional leadership and team-building skills, with the ability to inspire and motivate a diverse team
Strong analytical and strategic thinking capabilities, with a focus on data-driven decision-making
Proficiency in retail management software and analytics tools
Preferred
Experience in the furnishing or home goods industry is strongly preferred
Benefits
Base Salary Range based on skills and experience
Retail Performance Bonus Potential
Leadership Profit Sharing Bonus Program (VP Level)
VP Level Tributary Program (Long-Term Incentive Program)
Medical, dental, vision, and life insurance options
Paid time off and 401K matching contribution up to 4%
Employee discount (40%) at BRR-owned Ashley Store locations
Leadership perks
Company
Broad River Retail
Broad River Retail is a Charlotte-owned and operated home furnishings retailer.
Funding
Current Stage
Late StageRecent News
2025-12-25
2025-05-17
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