Steer · 17 hours ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expSteerCRM is a company that offers a suite of software tools for automotive repair shops, focusing on marketing and customer retention. They are seeking a hands-on Demand Generation Manager to execute and optimize inbound marketing campaigns, ensuring high lead quality and contributing to the company's growth goals.
AutomotivePersonal Finance
Responsibilities
Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content
Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion
Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats
Help manage the production of practical, 'shop-owner-first' tools, including short videos, case studies, benchmark reports, and educational guides
Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops
Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift
Qualification
Required
4–8 years of experience in Demand Gen, Growth, or Performance Marketing
Expert-level HubSpot skills: Deep experience managing funnels and automated workflows
B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus)
Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing
Preferred
Experience in the automotive or service industry
Strong copywriting skills for segmented, high-conversion messaging
Benefits
100% employer-paid medical insurance
Equity package and 401(k)
Flexible PTO (15-day minimum)
Parental Leave
Learning stipend
Home office equipment budget
Company
Steer
Steer is a marketing and communications platform built to help auto repair shops grow.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Parker Swift
Founder & CEO
James Harris
Manager, Sales Partnerships
Company data provided by crunchbase