Apply on Employer Site

Leon Capital Group · 1 day ago

AdTech DevOps Engineer

Dallas, TX

Full-time

Onsite

Mid Level

4+ years exp

Leon Capital Group (LCG) is scaling AI-enabled growth infrastructure across its portfolio companies. The AdTech DevOps Engineer is responsible for building, operating, and optimizing the digital advertising technology stack that powers digital acquisition, measurement, experimentation, and AI-driven optimization.

Commercial Real EstateReal Estate

Comp. & Benefits

H1B Sponsor Likely

Hiring Manager

Ricardo Cruz, M.A.

Responsibilities

Implement, integrate, and Operate AdTech platforms (Google Ads, Meta, programmatic platforms, CDPs, analytics tools)

Maintain robust integrations with Google Ads, Meta, and Social Media Ads and other advertising platforms using APIs

Implement server-side tracking solutions and conversion APIs to improve attribution accuracy

Build and maintain custom tracking solutions using Google Tag Manager, Meta Pixel, etc

Build data pipelines supporting attribution, experimentation, and audience intelligence

Ensure clean, reliable data flows from acquisition → measurement → optimization

Implement multi-touch attribution models to accurately measure campaign performance across channels

Implement and optimize conversion tracking for leads, sales, and custom events

Build dashboards and reporting systems to visualize ROAS, ACOS, CPA, and other key metrics

Troubleshoot tracking discrepancies and attribution gaps between platforms

Create automated bidding strategies and budget allocation systems

Develop keyword optimization tools for search engines

Build audience segmentation and targeting recommendation engines

Implement automated rules and scripts for campaign management across platforms

Build lead scoring and qualification systems to improve conversion quality

Develop A/B testing frameworks for landing pages and ad creative

Implement dynamic content personalization based on traffic source and user behavior

Optimize conversion funnels through technical improvements and data analysis

Develop & implement automated rules and scripts for campaign management across platforms

Build required CI/CD pipelines, deployment workflows, and monitoring for AI and analytics services

Own system reliability, performance, and scalability

Troubleshoot and resolve issues across data, infrastructure, and application layers

Continuously improve tooling, automation, and operational workflows

Qualification

AdTech platformsConversion trackingData pipelinesProgramming skillsAnalytics toolsSQL skillsCloud platformsA/B testingMachine learning knowledgeWorkflow automation toolsPrivacy regulations knowledgeConversion rate optimizationCertifications in AdTech

Required

4+ years of experience working with advertising platforms (Google Ads, Meta Ads, TikTok Ads)

Deep understanding of digital advertising metrics (CTR, CPC, ROAS, ACOS, CPA, LTV)

Experience implementing conversion tracking and attribution models

Understanding of statistical analysis and A/B testing methodologies

Proficiency with analytics tools (Google Analytics, GTM, Meta Events Manager)

Strong programming skills in Python, JavaScript, or similar languages

Hands-on experience with advertising platform APIs and SDKs

Strong SQL skills and experience with data warehousing solutions

Preferred

Direct experience with AdTech stacks and attribution systems

Experience with cloud platforms (AWS, Azure, GCP) and serverless architectures

Knowledge of machine learning applications in advertising optimization

Experience with workflow automation tools (Zapier, Make, n8n)

Understanding of privacy regulations (HIPPA, GDPR, CCPA) and their impact on tracking

Background in conversion rate optimization and landing page testing

Certifications in Google Ads, Meta Blueprint, or similar platforms

Comfort working in lean teams with minimal process overhead

Company

Leon Capital Group

Leon Capital Group (LCG) is a diversified holding company for a privately-owned group of entities based in Dallas, Texas.

Founded in 2002

Dallas, Texas, USA

51-200 employees

https://leoncapitalgroup.com/

H1B Sponsorship

Leon Capital Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (1)

Funding

Current Stage

Growth Stage

Leadership Team

Fernando De Leon

Founder and CEO

Doug Puckett

Chief Administrative Officer

Recent News

Pulse 2.0

Leon Capital Group Launches Transaction Advisory Services Practice And Names Kevin Muskat to Lead

2026-01-03

Morningstar.com

Leon Capital Group Launches Transaction Advisory Services Practice

2025-12-29

PR Newswire

Advanced MedAesthetic Partners and Blush Med Spa Announce Opening of Fifth Location in East Longmeadow, MA

2025-10-09

Company data provided by crunchbase