University of Massachusetts Global · 10 hours ago
Associate Creative Director
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $101K/yr
6+ years expThe University of Massachusetts Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. The Associate Creative Director plays a key role in the university’s integrated marketing strategy, overseeing creative direction and managing a team to ensure brand consistency across various channels and formats.
EducationNon ProfitUniversities
Responsibilities
Lead and approve all creative and branded marketing assets for digital, print, collateral, and campaigns
Act as chief brand steward to ensure consistency with institutional guidelines and accessibility standards
Collaborate with internal teams and agencies to set creative vision and adapt work for a range of channels and formats (e.g., programmatic TV, social, Search/PMax, paid/organic), while continuously investigating evolving industry trends and technologies, including AI
Mentor and assign work to the Senior Graphic Designer and Marketing Copywriter, support their development and the team’s high-performance culture
Manage freelance creatives and agency partners to ensure all output aligns with university brand and strategy
Serve as a connective leader facilitating collaboration, efficient delivery, and transparency across marketing, sales, and media teams
Serve as a key creative leader and cross-channel expert in campaign planning and execution with the media team, agency, and creative partners
Ensure all creative and copy is tailored to the strengths of each platform (e.g., Facebook, Instagram, TikTok, programmatic TV, PMax)
Champion and utilize campaign analytics and creative performance tools (such as iSpot) to track effectiveness and drive ongoing A/B and multivariate testing, maximizing creative results per channel and audience
Serve as primary point of contact for the university's sales collateral/event material vendor, overseeing program effectiveness and proper material use
Coordinate closely with the Marketing Coordinator to plan inventory and lead annual reviews—making informed recommendations to retain, revise, or retire collateral based on usage and business needs
Perform other duties, as assigned
Qualification
Required
Bachelor's degree in Graphic Design, Marketing, Advertising, Fine Arts, or a related field
At least 6 years of professional creative/marketing experience, including 2+ years in a supervisory or team lead role
Hands-on experience developing and directing integrated, multichannel marketing campaigns, especially digital and social media
Proven ability managing agency and freelance relationships, as well as leading creative testing and campaign performance optimization
Advanced proficiency with Adobe Creative Suite and strong understanding of digital channel requirements (web, social, video, etc.)
Demonstrated skill in creative leadership, team development, and cross-functional collaboration
Knowledge and ability to use creative analytics/testing (e.g., A/B testing, platform analytics tools like iSpot), and ability to adapt creative based on data and channel insights
Up-to-date knowledge of current and emerging trends in marketing, design, media formats, and creative technology
Benefits
Health: Medical, dental, and vision coverage with spending account options.
Work-Life Balance: Flexible schedules, 1/2 day Fridays (biweekly), remote options, generous time off, and a paid winter break.
Financial Security: Life, disability, and supplemental insurance, legal and identity protection, and student debt support.
Retirement: 403(b) plan with a Roth option. 3% non-elective contribution and up to a 6% match for a 9% total employer contribution!
Education: Tuition discounts for employees and family and Tuition Exchange program with other universities.
Wellness: Counseling services, Calm app access, and year-round wellness programs.
Company
University of Massachusetts Global
University of Massachusetts Global is a non-profit university that offers higher education.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Debbie Moysychyn, EdD, MBA, FACHE
Premier Partners Advisory Council Member
Hamid Etesamnia
Vice Chancellor for IT & Chief Information Officer
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