Archroma · 1 day ago
Strategic Marketing Manager, Global-PT
Charlotte, NC
Full-time
Onsite
Senior Level
5+ years expArchroma is a global diversified leader in specialty chemicals, and they are seeking a Strategic Marketing Manager to support and execute comprehensive marketing strategies for the paper and packaging industries. The role involves conducting market research, competitive analysis, and managing strategic growth projects to drive profitable growth and market share expansion.
3D PrintingManufacturing
Hiring Manager
Tracey McDaniel
Responsibilities
Conduct primary and secondary research to identify market trends, customer needs, and growth opportunities
Develop market outlook for key segments and product categories
Build market sizing models and competitive benchmarks to inform strategic decisions
Maintain up-to-date competitor profiles and dashboards
Monitor competitive solutions from sustainability lens
Analyze positioning, pricing, and innovation strategies to guide differentiation and commercial strategy
Coordinate cross functional projects such as category expansion, sustainability programs, and pricing strategy
Develop project plans, manage timelines, and escalate risk to key milestones to VP Marketing & Sustainability
Define KPIs for strategic initiatives and monitor progress
Deliver concise reports and recommendations to leadership
Optimize models based on performance insights and business impact
Support VP Marketing & Sustainability on high priority initiatives requiring rapid research, analysis, and stakeholder alignment
Represent the department on key cross-functional and/or cross-regional projects for the business
Qualification
Required
5+ years in marketing strategy, business analysis, or related roles
Bachelor's degree in marketing or related discipline
Background in packaging or specialty chemicals, or related industry
Proven track record of success in marketing, preferably within the chemicals or packaging industry
Experience with market & business assessments, general marketing, competitive analysis, and growth frameworks
Proficiency in Excel/Power BI, and PowerPoint
Strong analytical and problem-solving skills
Strong marketing strategy foundation and understanding of the varied tools and approaches utilized to identify business opportunities
Excellent verbal communication, presentation skills, and writing proficiency
Able to turn data into actionable insights and collate it into simple and easy-to-understand consumable presentations
Strong business & financial acumen
Results-orientation, very strong drive and work ethic
Strong entrepreneurial thinking and ownership mindset
Balance of creative and pragmatism, a forward thinker who can provide hands-on support across a variety of topic areas
Ability to work in a geographically diverse and dispersed organizational structure
Self-motivated, driven, and passionate about winning
Willingness to “roll up your sleeves” and do the work required for success
Preferred
Experience operating in B2B environment across multiple segments preferred
Experience working in a fast-paced, dynamic environment; exposure to PE environment helpful
Company
Archroma
Archroma is a global color and specialty chemicals company.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
SK Capital Partners
2017-08-17Private Equity
Leadership Team
Sameer Singla
President and CEO, PP&C | President Americas and EMEA
Recent News
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