Confidential · 20 hours ago
Director Digital Marketing
Confidential is seeking a Digital Marketing Director who will lead website marketing and automation initiatives while supporting the firm’s integrated digital marketing efforts. The role involves planning, executing, and reporting on web-based marketing efforts and collaborating with various internal teams to enhance the digital experience.
Responsibilities
Support enhancements to the website marketing strategy and advocate for successful best practices within the organization
Work with other members of Marketing teams to define, plan and execute website updates and campaigns on time
Continuously identify opportunities to improve website marketing and to support lead generation, content optimization, high visitor engagement, calls to action, etc
Monitor performance and produce standardized reports along with recommendations on an ongoing basis
Conduct deep dive analysis to understand customer touch points and success across different client segments
Stay abreast of latest trends and industry tools to optimize and innovate in this space
Provide strategic counsel to internal and external stakeholders on digital marketing best practices
Assist in developing new and strengthening existing high impact digital campaigns to increase engagement and drive sales
Work to support website strategy for the firm and help integrate online platforms with other digital assets
Qualification
Required
Bachelor's degree in marketing or related field with minimum 5 to 10 years of experience
Working knowledge of website creation tools (CMS) and HTML/CSS
Proficiency in google analytics, marketing and/or business intelligence tools
Familiarity with automation platforms as well as CRM tools like Salesforce
A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights
Scrappy, highly motivated team player ready to hustle and drive change
Excellent written and interpersonal skills and ability to communicate persuasively
Preferred
Experience with Adobe photoshop or graphic design tools a plus
Experience in the Financial Services industry preferred but not required