Dexian · 15 hours ago
Content Development Manager
United States
Contract
Remote
Senior Level
$55/hr - $59/hr
5+ years expDexian is a leading provider of staffing, IT, and workforce solutions, and they are seeking a Content Development Manager to enhance the reach and impact of QuickBooks content. This role involves optimizing amplification strategies, managing campaigns, and analyzing performance metrics to support brand awareness and lead generation goals.
ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency
Responsibilities
Develop and execute a comprehensive content amplification strategy that extends the reach of QuickBooks’ content across owned, paid, and third-party channels, including partner networks
Collaborate with paid media agencies to optimize distribution efforts, ensuring campaigns are delivered and adapted for performance
Identify partnerships and external opportunities for content syndication to maximize exposure of existing content materials
Partner with internal stakeholders across QuickBooks, including product marketing, social media teams, and campaign leads, to ensure content amplification efforts are integrated into broader marketing initiatives
Maintain alignment on content priorities across departments and seasonal campaigns
Measure performance for amplified content and track against campaign objectives, such as engagements, impressions, reach, traffic driven, and conversions
Analyze amplification performance and apply insights to optimize ongoing efforts
Report on amplification outcomes regularly to stakeholders and leadership, including key performance summaries
Work closely with the content marketing team and agencies to ensure content is optimized for amplification across specific channels
Provide direction on editing or repurposing content for higher engagement, such as adapting formats for maximum impact or tailoring messages for paid ad campaigns
Collaborate to identify opportunities to improve GEO and SEO visibility through amplification strategies
Own amplification through channels that deliver AIO citations, such as Stacker
Devise tests and experiments to improve engagement metrics and drive qualified traffic
Maintain content distribution hygiene and consistency across channels while implementing emerging amplification best practices
Qualification
Required
Bachelor's degree in Marketing, Media, Communications, Journalism, Business, or related field
Minimum of 5 years of experience in a content marketing, digital advertising, or amplification role
Strong understanding of current trends in content marketing, SEO, and amplification strategies
Experience managing external agencies, vendors, or partnerships for media efforts
Strong analytical mindset, with a focus on interpreting data to optimize strategies and improve ROI
Ability to work independently and drive collaboration across teams to meet common goals
Proven track record managing and scaling content amplification efforts, ideally in digital or B2B environments
Strong partnership-building skills, with extensive experience working cross-functionally with content, paid media, social, and influencer teams
Knowledge of paid media campaigns and amplification strategies across platforms (Google Ads, social networks, display networks, etc.)
Proficiency in creating and implementing hypotheses for content experimentation, testing distribution strategies, and optimizing campaigns based on analytics insights
Comfortable managing multiple projects and deadlines in a dynamic environment
Strong communication skills, particularly in providing clear content briefs, feedback, and updates to teams and vendors
Preferred
Experience with Paid Media - Experience with Taboola is a plus
Lower priority - Social media content Teams
Demand Generation strategies
Company
Dexian
Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mahfuz Ahmed
Chairman of the Board
Vikram Motiani
Managing Director
Recent News
2025-11-19
Company data provided by crunchbase