Under Armour · 2 days ago
Specialist, Category Marketing - Train
Baltimore, MD
Full-time
Hybrid
Mid Level
$68K/yr - $84K/yr
3+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Specialist, Category Marketing – Train to shape and deliver consumer-first storytelling across the Train category. This role involves developing seasonal category toolkits, collaborating with regional marketing teams, and serving as a subject-matter expert in Women’s Train products.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Own development and execution of seasonal category toolkits, ensuring Women’s Train product, insights, and storytelling are fully embedded within co-gender narratives
Serve as a subject-matter expert in Women’s Train, translating technical product features, fit, and innovation into clear consumer benefits
Own execution, synthesis, and share-out of research related to the Women’s Train consumer, sport culture, and competitive landscape
Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
Own seasonal seeding and activation processes for Women’s Train stories, including execution, tracking, and recap
Support photo and content planning to ensure Women’s Train hero products are accurately represented
Participate in travel for shoots, market visits, and consumer/athlete insight gathering
Qualification
Required
3–5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brand
Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
Confident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partners
Strong passion for performance sport, training culture, and athlete-led product creation
Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
Computer Weekly
2026-01-23
2026-01-22
Company data provided by crunchbase