Surfside · 16 hours ago
Paid Media Specialist
New York, United States
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $100K/yr
4+ years expSurfside is seeking an experienced Paid Media Specialist to grow their paid media offering. The role focuses on revenue growth through tracking paid media performance indicators, with a strong emphasis on paid social, eCommerce, and Search, while collaborating with key stakeholders within marketing and sales.
AdvertisingAnalyticsInformation TechnologyInternet
Hiring Manager
Donovan Aviles
Responsibilities
Conduct paid media strategic planning and optimization efforts from conception to creative to execution to analysis. We want thought leaders
In conjunction with the greater Marketing team and/or external partners, develop advertising strategies and plans to support and achieve the brand’s business objectives
Execution of ad campaigns on platforms including but not limited to: Facebook, Google Ads, Instagram, TikTok, Twitter, and LinkedIn
Manage and measure campaign performance across the funnel (Acquisition, Remarketing, & Retention) while also establishing benchmarks and recommending future tests
Gather data on target consumers, our competitors, and market conditions
Effectively communicate campaign performance to the Director of Ad Operations and the greater Marketing team and make recommendations on improvement
Analyze growth metrics across Marketing, Sales and core KPIs, as needed
Qualification
Required
Bachelor's Degree (Marketing, Business Development, Economics or related analytics fields)
At least four years of paid search/paid social campaign management experience
At least two years of paid Facebook advertising & campaign management experience
Understanding & experience with performance marketing goals & methods - ROAS, Dynamic Ads, omnichannel strategies, etc
Strong knowledge around Facebook, Instagram, Google, Pinterest, and Snapchat performance marketing
Trustworthy in managing larger ad budgets and meeting deadlines with 100% consistency
A track record of creating and optimizing conversion-focused campaigns
Advanced knowledge of Google Analytics, Tag Manager, and Merchant Center
Substantial analytical & spreadsheet/Excel skills
A proactive approach to identifying and solving issues
An eye for detail: also the ability to think and speak at a high level
Strong communication skills, both written and verbal, with considerable attention to detail
Preferred
Relevant professional certifications are a plus
Ability to thrive in a dynamic, fast-paced startup environment
Company
Surfside
An end-to-end marketing platform turning first party customer data into personalized advertising campaigns.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4MKey Investors
Casa Verde Capital
2021-08-10Seed· $4M
Leadership Team
Jon Lowen
Co-Founder
Michael Blanche
Co-Founder
Recent News
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