Tata Consultancy Services · 16 hours ago
Content Strategist
Minneapolis, MN
Full-time
Onsite
Mid Level
$110K/yr - $120K/yrTata Consultancy Services is seeking a Content Strategist to develop and implement comprehensive content strategies for various digital platforms. The role involves collaboration with cross-functional teams to ensure content aligns with marketing objectives and performance metrics.
Business Information SystemsConsultingInformation TechnologyIT Management
Responsibilities
Develop and implement comprehensive content strategies for web, social, and digital campaigns
Ensure content aligns with brand voice, tone, and overall marketing objectives
Partner with product marketing, UX, design, and authoring teams to create cohesive experiences
Monitor engagement metrics, analyze performance, and refine strategies based on data insights
Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives
Ability to plan and execute content strategies aligned with business goals
Understanding of keyword research, on-page optimization, and search trends
Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness
Strong writing, editing, and storytelling skills for multiple formats (web, social, email)
Ability to tailor content for specific customer segments
Working effectively with marketing, design, UX, and development teams
Managing timelines, editorial calendars, and multiple priorities
Staying current with trends, including AI-driven content tools and emerging digital platforms
Qualification
Required
Develop and implement comprehensive content strategies for web, social, and digital campaigns
Ensure content aligns with brand voice, tone, and overall marketing objectives
Partner with product marketing, UX, design, and authoring teams to create cohesive experiences
Monitor engagement metrics, analyze performance, and refine strategies based on data insights
Explore emerging trends, including Generative AI tools, to enhance personalization and efficiency
Maintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives
Ability to plan and execute content strategies aligned with business goals
Understanding of keyword research, on-page optimization, and search trends
Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar
Skills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness
Strong writing, editing, and storytelling skills for multiple formats (web, social, email)
Ability to tailor content for specific customer segments
Working effectively with marketing, design, UX, and development teams
Managing timelines, editorial calendars, and multiple priorities
Staying current with trends, including AI-driven content tools and emerging digital platforms
BACHELOR OF COMPUTER SCIENCE
Company
Tata Consultancy Services
Tata Consultancy Services is a business solutions company that specializes on information technology services and consulting.
Founded in 1968
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Aarthi Subramanian
President and Chief Operating Officer
Recent News
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