Hyundai Motor Company · 12 hours ago
Senior Manager, Interactive Retail Marketing
Fountain Valley, CA
Full-time
Onsite
Senior Level, Lead/Staff
$108K/yr - $154K/yr
8+ years expHyundai Motor Company is focused on innovation in the automotive industry, and they are seeking a Senior Manager for Interactive Retail Marketing to lead their dealer-facing digital ecosystem. This role involves driving the vision and execution of digital programs to enhance dealer experiences and optimize online retail strategies.
AutomotiveManufacturingTransportation
Responsibilities
Support the Sr. Group Manager in leading dealer‑facing digital marketing, shopping, and digital retail initiatives
Manage in‑market digital shopping campaigns to drive traffic and conversion across Hyundai’s online and offline retail channels
Contribute to the overall retail digital strategy in alignment with brand, dealer, and corporate objectives
Lead the Dealer Website Certification Program (DWCP), ensuring improved marketing platforms, elevated brand standards, and increased dealer satisfaction
Manage DWCP business partners and oversee the review, approval, and deployment of digital creative assets, including banners, website templates, and pages
Oversee the creation and production of digital assets supporting retail and shopping strategies and tactics
Establish standardized performance, conversion, and effectiveness metrics to evaluate program success
Ensure consistent alignment and integration of messaging across Hyundai T1–T3 digital properties
Optimize dealer websites for shopping functionality, conversion performance, and customer experience
Analyze website traffic and conversion data, providing insights and recommendations to marketing and executive leadership
Lead digital retailing strategy, execution, and dealer participation in support of Hyundai’s enterprise digital retail transformation
Provide business leadership for the Hyundai digital retail program, ensuring cross‑domain alignment and enhanced end‑to‑end customer experience
Collaborate with Hyundai Capital America, dealers, internal stakeholders, and vendors to improve digital retailing tools, processes, and adoption
Manage dealer inventory connection programs, including dealer enrollment, onboarding, partner coordination, and day‑to‑day operations
Oversee dealer online reputation management and business listing syndication, providing analytics, reporting, and guidance to regions and dealers
Manage dealer‑facing program inquiries, troubleshooting, and operational support for field teams and dealers
Oversee digital retail transformation program budgets, forecasting, accruals, vendor payments, and variance explanations
Coach, develop, and manage vendor support staff to ensure efficient execution and alignment with organizational goals
The Senior Manager is expected to work largely independently, manage staff/vendors, and exercise decision-making within established guidelines
Qualification
Required
Must have a high school diploma
8+ years of experience managing large-scale digital programs that span multiple stakeholders (OEM, dealers, vendors) required
Automotive OEM industry experience required
3 years of supervisory experience required
Willingness to travel within the US on a quarterly basis
Proficient in Microsoft Office Suite
Proficient in web analytics tools, including Google Analytics, Google Looker Studio, Clean Room, and Tableau
Working knowledge of digital marketing, website practices, and technologies
Understanding of media buying practices and terminology
Preferred
5 years of directly related experience in vendor/customer management preferred
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs
Company
Hyundai Motor Company
Hyundai Motor Company is a multinational automotive manufacturer with various vehicle lineups, brand vision, and global campaigns.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1974-06-28IPO
Leadership Team
Don Romano
Chief Executive Officer
Steve Flamand
President and CEO
Recent News
2026-01-23
2026-01-23
2026-01-22
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