BMG · 1 day ago
Manager, Digital Marketing (Hip-Hop and R&B)
Los Angeles, CA
Full-time
Hybrid
Mid Level
$70K/yr - $70K/yrBMG is a dynamic company in the music industry, specifically focused on Hip-Hop and R&B. They are seeking a Manager of Digital Marketing to lead innovative marketing initiatives for artists, focusing on strategy development, campaign execution, and audience engagement.
ContentMusicPublishing
Hiring Manager
Miranda Stanfield
Responsibilities
Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences
Lead the development and execution of digital marketing and own campaign planning, rollout, and performance analysis
Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse
Monitor campaign performance, with a cross platform and territory view, making strategic adjustments in real time
Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns
Conceptualize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) with a focus on artist brand building and audience resonance
Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content
Qualification
Required
Experience in digital marketing or social media, preferably in the hip-hop and R&B spaces, with a proven track record of successful campaigns and cross functional collaboration
Mastery of top social platforms, staying ahead of trends, and driving the creation and optimization of killer digital content
Clear understanding of and passion for the global culture around hip-hop and R&B, with an ability to translate that to innovative partnerships
Ability to shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment on a global stage
High interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows
Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc
Preferred
Worked across Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems
Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights
Ability to build custom data pipelines or automations to optimize workflows and reporting
Benefits
Comprehensive medical, dental, and vision coverage
Dollar-for-dollar 401(k) match of up to 6% after your first year
Flexible time off policy
Commuter benefits program
Fitness reimbursement program and wellness incentives
Employee Assistance Program
Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
Company
BMG
Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing.
Founded in 2005
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Thomas Coesfeld
Chief Executive Officer
Charlie Davis
Senior Vice President - Sync Services & Partnerships, Advertising at BMG - The New Music Company
Recent News
Music Business Worldwide
2025-12-08
Company data provided by crunchbase