The Athletic · 6 hours ago
CRM Marketing Manager (Remote)
United States
Full-time
Remote
Mid Level
$75K/yr - $92K/yr
3+ years expThe Athletic Media Company is a prominent sports media organization that delivers comprehensive coverage to sports fans. They are seeking a CRM Marketing Manager to oversee high-impact campaigns aimed at engaging and retaining readers through various channels, while also modernizing workflows with AI and automation.
JournalismNewsSports
Responsibilities
Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels
Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps
Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient
Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts
Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices
Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan
Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows
Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations
Qualification
Required
3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing
A self-starting, 'execution-first' attitude with the confidence to make data-driven recommendations and a desire to own the operational process
Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting
Proven experience in an email/CRM management function
Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML
Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives
Strong analytical skills; able to create impactful marketing campaigns
Experience with A/B testing, messaging, and post-campaign analysis
Bachelor's degree or equivalent professional experience
Preferred
Interest in sports, tech, and media is preferred, but not required
Benefits
Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.
Savings accounts for medical, wellness, and childcare expenses.
401k retirement savings plan and employer match.
Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.
Company
The Athletic
The Athletic is an online media company that specializes in online news publishing for the sports industry.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$139.46MKey Investors
Bedrock Capital PartnersFounders FundEvolution Media
2022-01-06Acquired
2020-01-21Series D· $50M
2019-05-29Series C· $21.76M
Leadership Team
Adam Hansmann
Co-Founder & President
D
David Ortenberg
SVP, Operations
Recent News
Sports Business Journal
2025-12-29
Sports Business Journal
2025-11-19
Sports Business Journal
2025-11-11
Company data provided by crunchbase