Asolo Repertory Theatre · 3 days ago
Associate Marketing and Communications Director
Sarasota County, FL
Full-time
Onsite
Lead/Staff, Director/Executive
$65K/yr - $75K/yr
5+ years expAsolo Repertory Theatre is seeking an Associate Marketing & Communications Director to lead their marketing strategies. This role focuses on driving revenue through audience engagement, overseeing brand messaging, and managing press relations while collaborating with various departments to enhance the organization's mission.
EdutainmentNon ProfitTheatre
Responsibilities
Collaborate with the Marketing & Communications Director to develop and execute integrated marketing strategies that drive subscription sales, single-ticket revenue, program enrollment, and contributed income
Support campaign planning across multiple channels, including digital, print, email, press, partnerships, and on-site activations
Leverage CRM and email automation tools (e.g., Prospect2) to support targeted, data-informed audience segmentation, campaign execution, and lifecycle communications
Identify opportunities to grow and diversify audiences
Serve as institutional brand steward, ensuring consistency of voice, tone, and messaging across all external communications
Advise on and help shape compelling narratives around productions, education programs, artists, and institutional initiatives
Collaborate on copy development for campaigns, press materials, digital content, and institutional communications, maintaining high editorial standards
Serve as lead publicist for Asolo Rep, overseeing regional press and media strategy
Secure earned media coverage for productions, new works, education programs, artists, and organizational initiatives
Build and maintain strong relationships with journalists, editors, media outlets, and cultural partners
Draft, edit, and distribute press releases, pitches, media alerts, and related materials
Collaborate with the Marketing & Communications Director to set, refine, and implement social media strategy aligned with institutional goals
Guide content planning, storytelling approach, and campaign integration across social platforms
Monitor performance metrics and trends, making strategic recommendations to optimize reach, engagement, and conversion
Proactively collaborate with internal departments to identify marketing and communications needs, advise on strategy, and manage workflow
Oversee and utilize project management platforms (e.g., Asana) to scope projects, establish timelines, assign tasks, track progress, and ensure accountability across the department
Ensure projects are prioritized effectively, resourced appropriately, and completed on schedule
Supervise, mentor, and support direct reports, fostering professional growth, collaboration, and clarity of expectations
Represent the Marketing & Communications Department in cross-departmental meetings and initiatives
Monitor sales and revenue performance related to marketing initiatives and make strategic recommendations
Assist in the development, tracking, and ongoing evaluation of departmental budgets
Utilize reporting and analytics tools to assess campaign performance and inform future strategy
Serve as a departmental representative and decision-maker as needed in the absence of the Marketing & Communications Director
Attend and actively participate in departmental, interdepartmental, and institutional meetings
Regularly attend Asolo Rep performances, programs, and events to remain closely connected to the work
Qualification
Required
Bachelor's degree or equivalent experience in marketing, advertising, public relations, communications, or a related field
Minimum of five years of progressively responsible experience in marketing or communications
Demonstrated knowledge of current marketing and communications best practices, including digital strategy and audience engagement
Exceptional written and verbal communication skills with strong editorial judgment
Skilled editor and proofreader with solid knowledge of AP Style
Proven ability to manage multiple priorities, deadlines, and projects in a fast-paced environment
Strong leadership skills with experience managing, mentoring, and motivating staff
Ability to work independently while collaborating effectively across departments
Proficiency in Microsoft Office and project management and collaboration platforms (e.g., Teams, Asana, Slack)
Comfort working some evenings and weekends as required by performance schedules
Ability to lift up to 50 lbs. and stand for extended periods
Preferred
Performing arts and non-profit experience preferred
Experience working with CRM or ticketing systems (Tessitura or similar preferred)
Company
Asolo Repertory Theatre
Florida’s premier professional theatre and one of the most important cultural forces in the Southeastern U.S.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Molly Maginn
Development Associate / Corporate Partnership
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