Western Governors University · 15 hours ago
Copywriter- WGU Academy
SLC Metro Area
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $82K/yr
2+ years expWestern Governors University is committed to expanding access to higher education through online, competency-based degree programs. They are seeking a Copywriter who will be responsible for creating marketing content and ensuring brand consistency across various channels.
Higher Education
Responsibilities
Develop clear, compelling copy for a wide range of marketing channels, including web pages, email campaigns, direct mail, print collateral, lifecycle campaigns, and SEO content
Partner with internal and external stakeholders to understand business objectives, translate them into creative strategies, and explain the thinking behind major marketing campaigns
Own the integrity of WGU’s brand voice by writing in a consistent style, maintaining tight quality control, and ensuring all copy supports the university’s brand standards and positioning
Build and maintain deep product knowledge and audience understanding so that messaging is targeted, relevant, and aligned to the needs of assigned business partners
Collaborate closely with designers and other creative partners to develop and execute concepts, from interpreting creative briefs through to final deliverables
Manage and maintain content for WGU’s website and affiliate or vendor sites, incorporating SEO best practices and blog strategy aligned to the university mission
Incorporate feedback and required changes from internal reviewers, business partners, and legal and compliance stakeholders while keeping projects moving forward smoothly
Qualification
Required
Bachelor's degree and 2+ yrs of copywriting experience, or an advanced degree without experience
Writing samples required at time of application
Exceptional writing skills and the ability to produce compelling, accurate, and audience-appropriate copy across digital and print channels
Strong collaboration skills, including the ability to listen well, clarify objectives, and build positive relationships with colleagues across departments
Proven ability to take complex topics and translate them into clear, engaging, and understandable messaging for diverse audiences
Excellent written and verbal communication skills, including the ability to present and explain creative strategy and copy choices
Analytical and problem-solving skills, with a systems thinking mindset to improve processes and the effectiveness of your work
Strong organizational skills with the ability to manage and lead multiple projects at once while working independently on moderately complex assignments
Proficiency with the Microsoft Office Suite, particularly Word and Excel, and experience working with a monthly content calendar
Preferred
3+ years of copywriting experience
Openness to exploring and leveraging AI tools to enhance copywriting, ideation, and content development
Familiarity with or experience using project management tools to track work, manage timelines, and collaborate with partners
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
2025-12-02
Company data provided by crunchbase