EXL · 16 hours ago
Senior Director of Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $190K/yr
10+ years expEXL is seeking a bold and strategic Senior Director of Marketing to lead the marketing strategy and execution for their U.S. Healthcare and Life Sciences Industry Market Unit. This high-impact role will drive omni-channel marketing programs to elevate brand presence, accelerate demand generation, and grow revenue across payer, provider, PBM, and life sciences segments.
AnalyticsBankingOutsourcing
Hiring Manager
Amy Garten
Responsibilities
Design and execute integrated marketing strategies and B2B campaigns tailored to the U.S. Healthcare and Life Sciences industry, with an emphasis on driving new logo acquisition and cross-sell/upsell into strategic accounts
Build and operationalize go-to-market initiatives including account-based marketing (ABM), thought leadership, events, and digital campaigns
Create and maintain compelling, insight-led messaging frameworks and value propositions aligned to the key healthcare and life sciences buyers spanning payers, providers, PBMs, and life sciences clients
Develop a library of high-impact campaign content including thought leadership, client success stories, sales enablement assets, and solution briefs
Provide strategic oversight to the U.S. Healthcare and Life Sciences marketing team, managing campaign planning, execution, cross-functional alignment, and outcomes measurement
Qualification
Required
10+ years of B2B marketing experience in the healthcare and life sciences sector, with strong exposure to data, AI, digital solutions, and consulting services
Deep understanding of payer, provider, PBM, and life sciences segments including buyer personas, industry dynamics, and regulatory considerations
Proven track record of designing and executing demand generation strategies that drive business outcomes
Experience managing marketing teams and leading cross-functional programs
Expertise in CRM and marketing automation platforms such as Salesforce, Hubspot, or equivalent
Exceptional content development and storytelling skills tailored to C-suite audiences and clinical/technical buyers
Strong project management, communication, and interpersonal skills with an ability to operate in a fast-paced, high growth environment
Familiarity with branding, marketing analytics, and full-funnel marketing metrics
Strategic thinker who is hands-on and execution oriented
Bachelor's degree in business, Marketing, or a related field
Preferred
MBA preferred
Company
EXL
EXL is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$150MKey Investors
The Orogen GroupFTV Capital
2018-10-02Post Ipo Debt· $150M
2006-10-20IPO
2004-12-01Series Unknown
Leadership Team
Rohit Kapoor
Chairman & Chief Executive Officer
Brad Burdick
SVP, Insurance Domain Platforms
Recent News
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2026-01-13
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